Qualifications

• 5+ years experience in CRM management and audience strategy
• Proven track record in data analysis and performance metrics reporting
• Strong knowledge of Salesforce Marketing Cloud and Data Cloud
• Experience with multi-channel campaign execution in Email, SMS, and Direct Mail
• Excellent communication skills for cross-functional collaboration

Responsibilities

• Monitor and grow CRM databases across all platforms
• Develop acquisition strategies to increase opt-in patron lists
• Report on key engagement metrics including retention and churn
• Execute Email, SMS, Direct Mail, and In-App campaigns
• Optimize customer journey flows such as abandon cart and loyalty programs
• Define and track KPIs related to engagement and conversion
• Manage vendor relationships with CRM platforms like Salesforce and Attentive

Benefits

• Equal Opportunity Employer commitment
• Collaboration with strategic partners in marketing and sales
• Opportunity to define and innovate CRM strategies
• Impactful role in driving customer engagement and retention
• Data-driven environment with performance analytics focus