CRM Lifecycle Manager

CRM Lifecycle Manager Hybrid / Miami This is a contractor-to-perm role, 40 hours a week. Responsibilities Primary duties to include: 37Design, build, and optimize multi-channel journeys that drive engagement and conversion across prospects, guests, and travel advisors. 37Develop and deploy personalized campaigns and automations in Salesforce Marketing Cloud. 37Partner with Product, Digital Marketing, Operations, IT, and Sales Excellence to align communications with go-to-market strategy and deliver a cohesive luxury experience. 37Lead our dynamic content approach, building personalized modules that scale across campaigns. 37Integrate journey strategies with broader brand initiatives and promotional campaigns. Produce growth campaigns that drive conversions through the funnel. 37Continuously test, measure, and refine campaigns to enhance engagement and performance. 37Maintain accurate prospect, guest, and advisor data across CRM systems to enable personalization and loyalty. 37Use Tableau and analytics tools to generate insights, track performance, and refine strategy. 37Build collaborative relationships across the organization to ensure alignment and flawless execution. Qualifications, Skills, & Experience 37Bachelor's degree in marketing, advertising, data analytics, or related field. 375+ years of experience in CRM / journey management, with deep expertise in Salesforce: Marketing and Sales Clouds. You feel very comfortable building emails, journeys, and data extensions in SFMC. It is preferred to have your SFMC certification. 37Proven track record leveraging the tools to create successful, multi-channel and multi-touch campaigns. 37Data-driven marketer with strong analytical skills, a curious mind and experience interpreting, analyzing, and actioning digital marketing metrics. 37Experience in ultra-luxury travel, hospitality, or cruise industry is strongly preferred. 37Creative content mindset with the ability to craft compelling and personalized narratives for affluent audiences. 37Possess a high-energy, strong desire to achieve top results with a charismatic, positive attitude. 37Highly motivated and a strong team player with excellent communication skills. 37Foundational knowledge of HTML/CSS for email customization; SQL familiarity a plus. 37Experience with Versonix Seaware is an advantage. 37Strong project management skills and exceptional attention to detail.