Full Job Description
ABOUT THIS ROLE We are looking for a Creator Marketing Manager to help grow and accelerate Audible's creator ecosystem and product offerings globally. This role has an outbound and lifecycle - working across all external-facing channels (website, blog, paid media, SEO, email, influencer marketing, and events) and will own lifecycle marketing for our creator audiences. You'll support integrated, multi-channel campaigns where all your marketing channels work together with consistent messaging and coordinated timing. A key part of this role is owning lifecycle marketing for our creator audiences - designing and optimizing email journeys that move creators through the funnel from awareness to activation to long-term retention. You'll map the creator journey end to end, identify drop-off points, and build automated, personalized communications that drive engagement at every stage. ABOUT YOU You're a hands-on marketer who can flex between strategy and execution. You've run integrated campaigns across multiple channels and know how to coordinate messaging, timing, and content so everything works together - not in silos. You're comfortable building editorial calendars, writing briefs, managing paid media, and partnering with cross-functional teams to bring a product story to life. You're a generalist and an athlete - someone who wears multiple hats and thrives in a fast-moving environment. You have a passion for data-driven results, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly collaborative environment where people are driven, enthusiastic, and not afraid to take risks. Your mission (and ours) is unique: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches. As a Creator Marketing Manager, you will... - Define and deeply understand Audible's target audiences - both consumers and creators - and champion their needs throughout the organization - Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging - Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints - ensuring consistent messaging and coordinated timing - Design and optimize lifecycle email marketing programs - including welcome, onboarding, activation, and re-engagement journeys - that move creators through the funnel and drive long-term retention - Partner with Product teams to understand the product story and translate it for external audiences - developing positioning and messaging that drives awareness, demand, and adoption - Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives - Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas - Communicate marketing plans and campaign performance to stakeholders and leadership
