TikTok

Creator Network (Agency) Manager - Emerging, TikTok LIVE US+

TikTok$72K — $143K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or above
  • 2+ years in account management, partner management, or business development
  • Experience with business KPIs or revenue targets
  • Strong communication and negotiation skills
  • Analytical mindset for data-driven decision-making
  • Proactive in identifying partnership opportunities

Responsibilities

  • Build and manage the pipeline for sourcing and onboarding new Creator Network partners
  • Identify potential talent and media companies for partnership
  • Present TikTok LIVE's value proposition to negotiate new partnerships
  • Act as an ambassador for TikTok LIVE at industry events
  • Support newly onboarded Creator Networks in building their business
  • Use insights to help partners create sustainable operating models
  • Monitor and improve partner performance through regular business reviews

Benefits

  • Medical, dental, and vision insurance from day one
  • 401(k) savings plan with company match
  • Paid parental leave and disability coverage
  • Life insurance and wellbeing benefits
  • 10 paid holidays and 10 paid sick days
  • 17 days of Paid Personal Time with tenure-based accrual
Full Job Description
Responsibilities

TikTok LIVE is building a vibrant and sustainable ecosystem where creators can grow their communities, engage audiences in real time, and unlock monetization opportunities. Creator Networks (CNs) are agency partners that play an important role in this ecosystem by recruiting, developing, and managing LIVE creators. As a Creator Network (Agency) Manager, Emerging, you will focus on expanding the TikTok LIVE Creator Network ecosystem across the US+ market. You will identify high-potential agency partners, bring them onto the platform, and help them build the capabilities needed to succeed as long-term, scalable partners. Responsibilities - Build and manage the end-to-end pipeline for sourcing, pitching, onboarding, and activating emerging Creator Network partners across the US+ market. - Identify and prospect talent companies, media companies, influencer agencies, entertainment businesses, and other organizations with strong potential to become Creator Network partners. - Present the value proposition of TikTok LIVE, negotiate partnerships, and guide new agency partners from initial engagement through onboarding and activation. - Represent TikTok LIVE externally at industry events and serve as an ambassador for the Creator Network program. - Partner closely with newly onboarded Creator Networks to help them build their LIVE business from the ground up, including creator recruitment, onboarding, incubation, and monetization capabilities. - Develop a strong understanding of emerging agency business models, pain points, and growth opportunities, and translate those insights into actionable support strategies. - Help emerging agency partners establish sustainable operating models, workflows, and best practices to support long-term growth. - Drive adoption of TikTok LIVE monetization products, platform programs, and partner enablement resources across newly established Creator Networks. - Create and scale playbooks, SOPs, training materials, and best practices that can be reused across additional agency acquisition and incubation efforts. - Use data and market insights to identify growth opportunities, monitor partner performance, and drive operational improvements. - Conduct regular business reviews with agency partners to track progress, identify challenges, and define clear next steps. - Identify underperforming or stalled partners and develop recovery plans to improve activation, performance, and growth. - Lead or support special projects related to Creator Network acquisition, ecosystem expansion, creator incubation, and monetization. - Coordinate cross-functional stakeholders to ensure strong collaboration and smooth project execution. - Prepare project plans, track milestones and business impact, and convert successful initiatives into scalable programs. - Produce post-project recaps and recommendations to inform future strategy.

Qualifications

Minimum Qualification(s) - Bachelor's degree or above. - 2+ years of experience in external-facing roles such as account management, partner management, business development, sales, or related functions. - Experience owning business KPIs, OKRs, revenue targets, or other core performance metrics. - Strong communication and negotiation skills, with the ability to influence decisions and build trust with external partners. - Analytical mindset with experience using dashboards, data, or business insights to drive decision-making. - Strong sense of ownership and accountability, with the ability to proactively identify opportunities and turn them into long-term partnerships.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $72200 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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