Creative Strategy Lead - Worldwide Consumer Print Marketing
Description -Job SummaryAs a Creative Strategy Lead within Worldwide Consumer Print Marketing, you are responsible for developing and executing customer-centric creative strategies that translate product value propositions into compelling, high-impact marketing content.
You own the end-to-end creative strategy and execution for key assets, ensuring all content aligns with business objectives and resonates with target audiences across channels. A core part of this role is understanding and improving creative performance-leveraging data, insights, and a test-and-learn approach to continuously optimize content and drive stronger campaign outcomes.
You partner closely with Global Strategy Lead, Product Marketing, and agency partners to deliver cohesive, cross-channel campaigns. As an individual contributor, you lead through influence-managing stakeholders, guiding agency partners, and driving alignment to ensure high-quality, on-time execution.
Responsibilities- Develop customer-centric creative strategies and insight-driven briefs that translate product value propositions into compelling campaign narratives
- Own the end-to-end development and execution of creative assets including but not limited to event materials, videos, datasheets, and digital content, ensuring alignment with brand and business objectives
- Lead agency partners through the full creative lifecycle, including briefing, development, feedback, iteration, and final delivery inclusive of production oversight
- Drive a structured test-and-learn approach to creative, leveraging performance data and insights to continuously optimize content and improve campaign outcomes
- Collaborate cross-functionally with Strategy, Brand, Finance, Legal, and other stakeholders to ensure alignment across strategy, execution, and approvals
- Manage stakeholder relationships and drive alignment on priorities, timelines, and creative direction across global teams
- Ensure all creative output maintains high standards of quality, consistency, and alignment with brand guidelines campaign visual identity and leveraging channel best practices
Education & Experience Recommended• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field or an advanced degree with 3-5 years of work experience.
Preferred CertificationsNA
Knowledge & Skills• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership
Cross-Org Skills• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
Complexity• Responds to moderately complex issues within established guidelines.
Disclaimer• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $83,000 to $127,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -Marketing
Schedule -Full time
Shift -No shift premium (United States of America)
Travel -Relocation -
