True Classic is hiring a
Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.
Areas of AccountabilityCreative Strategy & Performance Insights- Own creative reporting and learning recaps across assigned products and verticals
- Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
- Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
- Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts
Messaging Architecture & Copy Development- Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
- Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
- Develop messaging systems and playbooks that improve consistency, speed, and creative quality
- Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness
Creative Briefing & Execution Support- Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights
- Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems
- Provide clear direction and feedback to creators, editors, and production partners throughout execution
- Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed
Platform Strategy & Operational Excellence- Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV
- Maintain awareness of emerging platform trends, creative formats, and audience behaviors
- Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency
- Ensure messaging and claims remain compliant with approved legal and brand guidelines
Cross Functional Collaboration- Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives
- Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development
- Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution
Qualifications- Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
- Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
- Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
- Ability to translate performance data into scalable creative concepts and actionable testing frameworks
- Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes
Preferred Qualifications- Familiarity with AIDA, PASDA, and other direct-response copy frameworks
- Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping
Workplace ArrangementThis role is hybrid (3x per week in office) based in Calabasas, CA.
Compensation and BenefitsCompensation- Competitive salary + bonus
Time Off- Unlimited PTO and sick time
Health & Wellness- Company-paid medical, dental, and vision insurance
- $100/month Health & Wellness stipend
- Free Employee Assistance Program (EAP)
Work & Growth Support- $100/month Personal Workspace/Office stipend
Perks- $1,000/year True Classic merchandise allowance
- 401(k) plan with 3% company match
