Full Job Description
We are seeking a visionary and agile AI-enabled Creative Director to lead the creative direction for our newly concepted TWITCH LAB-an AI-enabled creative rapid-response capability dedicated to quick turn demands of creative assets requested by our clients. While many of the executions will lean toward digital content and story-telling in the corporate and crisis communication space, the North Star will be able building reputation enhancing content that can move at the speed of machine. Done well, this work will begin to redefine how corporate storytelling can be produced, blending cutting-edge generative AI tools with high-impact human craft.
As the creative lead of the LAB, you will oversee the conceptualization and execution of quick-turn asset development that could range from ad-like digital content to quick-turn executive videos meant for internal employee campaigns, to infographics to help debunk disinformation in real-time and other multi-channel disciplines. You will partner closely with our senior most account leads, clients, strategic intelligence leads (data and intelligence team members), and extensions of our creative team to create and execute reputation driving content.
What you'll do:
Creative Vision & AI Innovation
Set a new Creative Benchmark: Champion and define the creative standard for the TWITCH LAB, blending technology with earned-first human storytelling.
Rapid-Response Concepting: Lead creative concepting under compressed timelines, driving the production of rapid-response variants across digital, social, video, and executive communications channels.
Oversight of Function and Execution: As a new concept, the Creative Director will oversee the proper use of the Twitch Lab while also tending to the work itself, creating a culture of creatives that seeks to define a new way of corporate story-telling at speed and scale.
Governance & Quality Control
Brand Integrity & Compliance: Ensure all outputs uphold client brand standards, visual consistency, and legal/IP compliance.
Ethical AI Leadership: Champion responsible AI workflows, implementing rules for executive likeness protection, synthetic media disclosures, and client data security.
Leadership & Stakeholder Consultation
Executive Client Counsel: Present creative concepts and scenario-tested options confidently to C-suite executives, client leaders and internal partners.
Team Leadership & Mentorship: Manage, direct and mentor a multidisciplinary studio team (writers, designers, editors, producers), fostering an environment of continuous learning, experimentation, and speed.
Agency Cross-Collaboration: Integrate the LAB's output seamlessly with Burson's broader Creative, Strategy, and Insights & Intelligence (I&I) practices.
Experience that contributes to success:
8-10+ years of progressive creative leadership experience within an agency, production studio, or corporate communications environment.
AI Competency: Experience and knowledge of generative AI creative tools (text, image, video, voice, and workflow automation).
Reputation & Crisis Savvy: Proven track record of developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
Portfolio of Excellence: A strong portfolio showcasing innovative visual and narrative campaigns, high-end content execution, and creative leadership.
Agile Leadership: Exceptional ability to remain calm and decisive under high pressure, leading teams effectively during hour-one breaking news events.
Strategic Thinker: Ability to bridge data-driven intelligence with creative execution that earns attention and protects client reputation.
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Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
The base salary for this position at the time of this posting may range between:
$125,000-$295,000 USD
