Creative Director
We are looking to hire a
Creative Director to join our team! Reporting to the VP of Marketing, you'll bring a deep understanding of the luxury space, a sophisticated eye, exceptional creative craft, and a gift for storytelling to our Marketing leadership team. You'll play a pivotal role in defining, building, and elevating our brand to new heights, leading our talented in-house team of designers and writers, spearheading creative initiatives, and shaping our brand narrative across every audience touchpoint.
What we'll offer:- Competitive base salary (CAD 145,000-160,000) and bonus scheme (15% on target, up to 30% maximum)
- Flexible remote working model
- Comprehensive health and dental benefits
- Retirement savings plan with company contributions
- Generous paid time off allowance and birthday day off
- Group-wide travel discounts
What you'll do:- Own and elevate the visual identity of the TCS brand, ensuring every guest-facing touchpoint reflects the premium positioning, distinctive storytelling, and luxury standards that set TCS apart in the private jet expedition market.
- Lead the development of breakthrough creative and content strategies that inspire demand, strengthen brand preference, and support acquisition, retention, and partner growth objectives.
- Guide and inspire a high-performing in-house creative team, providing strategic direction, coaching, and quality oversight across design, copywriting, video, photography, and production.
- Shape the TCS storytelling platform, bringing itineraries, experiences, destinations, guest stories, and brand heritage to life across web, email, print, social, events, and sales enablement channels.
- Serve as the senior creative partner to executive and marketing leadership and commercial teams, ensuring creative investments align with business priorities, customer insights, revenue goals, and evolving market opportunities.
- Champion creative innovation by leveraging emerging technologies, including AI-powered creative workflows, content development, personalization, and production tools, to drive effectiveness, efficiency, scalability, and creative quality across the organization.
What you'll bring:- Proven experience in a creative leadership role, agency-side or in-house, encompassing design, copywriting, brand narrative and creative strategy
- Proven ability to lead and inspire high-performing creative teams, with a talent for mentoring, motivating, and developing people
- Strong understanding of the creative process, workflow and project management, with exceptional creative development skills
- A highly creative, detail-oriented, collaborative and strategic mindset
- Luxury copywriting experience is a plus, including developing tone of voice for customer-facing brands
- Design proficiency and video experience, with knowledge of luxury design best practices across digital and traditional channels, is a plus
- Practical experience using AI tools to enhance creative development, content production and personalization, with sound judgment on quality and brand fit
- Experience working with high-net-worth customers is a plus
#LI-NO1 #LI-REMOTE
