Creative Director, Performance MarketingThe Creative Director, Performance Marketing will execute at this intersection and drive the creative quality and strategic direction of our paid media campaigns: Meta ads, YouTube ads, CTV, etc. You'll shape how millions of small business owners experience Owner's brand across our highest-leverage marketing surfaces.
This role is based in San Francisco, California.
The impact you'll have- Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
- Own and understand the P&L impact of ad campaigns across channels: you'll partner partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation.
- Shape the expression of Owner's brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience
- Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint.
- Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
- Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
- Work with the growth team on performance analytics to track what's working and iterate on best performers
Who you'll work with- Report directly to the to VP of Media and Chief of Staff to the CEO
- Partner closely with Growth Marketing Managers on media buying, channel strategy and execution
- Work with Design team on maintaining brand identity and consistency across all surfaces
- Manage relationships with contractors, agencies, and external creative partners
What we're looking for- 5+ years of experience in creative direction for performance marketing
- Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
- Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
- Experience building creative testing frameworks and production pipelines at scale
- Comfort with full-funnel creative: ads, landing pages, email, CRO
- Bias for clear systems and documentation
- Active use of AI-enabled tools, automation, and workflows
Pay and benefitsThe estimated base salary range for this role is $190K-$200K USD, plus a generous pre-IPO equity package.
Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!
