Whats the position?Hard Rock Digital is looking for a Creative Director to serve as the creative authority and brand steward across all casino marketing. This is a senior leadership role for a proven creative executive with a mastery of integrated, multi-channel campaign development. Youll not only lead our internal casino creatives, but collaborate with agencies and other partners to deliver big-ideas across TVC, OOH, paid media, CRM, and social. All as one cohesive vision. All at scale.
This person owns the vision, sets the standard for quality, and holds the organization accountable for output thats bold, effective, compliant, and unmistakably Hard Rock Bet Casino.
Youll operate as both strategic leader and hands-on creative,shaping how the brand shows up in-market, directing high-impact campaigns from concept to cross-channel execution, and building the team and workflows needed to deliver at scale. Youll partner closely with Marketing, Product, and Legal/Compliance, plus outside partners, to produce work that builds brand affinity, drives engagement, and moves the business, all within a highly regulated industry.
What youll do- Set the creative vision for all casino marketing initiatives, ensuring consistency, differentiation, and excellence across channels
- Own creative output that flexes across TVC, OOH, paid media, CRM, social, video, and in-product experiences without losing strategic or creative cohesion
- Provide direction to external agency partners, hand-in-hand with our Brand and Marketing teams
- Lead creative development for promotions that span performance marketing, social, video, broadcast, CRM, and in-product experiences, bringing deep channel-specific expertise to each execution
- Translate business, marketing, and product goals into clear creative strategies, guiding teams from insight to execution
- Build, lead, and develop a high-performing creative organization, including designers, copywriters, creative leads, and ACDs
- Serve as the primary creative partner to senior marketing leaders, product teams, and key stakeholders, driving alignment and decision-making at the highest levels
- Oversee creative development end to end, from concept through production and launch, ensuring quality, efficiency, and compliance across every channel
- Establish and enforce creative standards, workflows, and best practices that enable scale without sacrificing craft
- Own creative performance, using data, testing, and insights to continuously optimize impact and effectiveness across the full media mix
- Stay ahead of cultural and gaming trends, ensuring the brand remains relevant, modern, and player-first
Your domain of influenceA general overview of how your time and leadership will be applied (may shift based on business needs):
- Team Leadership & Talent Development - 30%
- Cross-Functional Influence & Stakeholder Partnership - 30%
- Creative & Brand Strategy Leadership - 30%
- Hands-On Direction & Execution Oversight- 10%
Our ideal candidate- A decisive creative leader who owns outcomes and holds teams to a high bar
- Fluent in the igaming/casino industry, this isnt your first spin
- A track record of developing big ideas, creative-driven solutions, and high-performing executions that scale seamlessly across TVC, OOH, paid media, CRM, and beyond
- Equally effective at setting vision and diving into the work when needed
- Experienced leading creative at scale in fast-moving, high-volume environments
- A strong collaborator who can influence senior leaders and align cross-functional teams
- Deeply engaged in gaming and casino culture, with strong audience intuition
- Confident operating in regulated or highly scrutinized industries while still pushing creative boundaries
What are we looking for?- 10+ years of creative experience, including leadership roles in brand, marketing, or advertising
- A deep understanding of casino products, audiences, and marketing tactics
- Demonstrated mastery of concepting in the gaming industry, with a portfolio proving the ability to develop unifying creative platforms that translate effectively across channels
- Hands-on expertise across core marketing channels, specifically TVC, OOH, paid media, and CRM, with a clear understanding of how craft and strategy differ across each
- Proven success building and leading creative teams and managing agency partners
- Demonstrated ownership of large-scale, integrated campaigns for consumer-facing brands
- Exceptional communication, presentation, and stakeholder leadership skills
- Ability to balance brand storytelling with performance and growth objectives
- Experience in casino, entertainment, gaming, tech, or iGaming is required
Whats in it for you?We offer our employees more than just competitive compensation. Our team benefits include:
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
