The Opportunity: Be Our First Creative DirectorWe have the market authority, the inventory, and the growth now we need the visionary storyteller to tie it all together. As our first-ever Creative Director, you won't just inherit a rigid corporate brand book; you will have the autonomy to shape, elevate, and evolve the visual and verbal identity of Bob's Watches.
This is a true
"Player-Coach" role. You will partner closely with our VP of Brand to lead our creative ecosystem guiding internal talent and external partners while remaining excited to roll up your sleeves and design, concept, and execute work directly. You are the perfect fit if you know how to balance a flawless, high-end luxury aesthetic with sharp, performance-driven digital marketing.
What You'll Do- Own the Visual Identity: Evolve the Bob's Watches brand image, ensuring a cohesive, ultra-premium look across our eCommerce site, print, packaging, and digital channels.
- Lead 360° Campaigns: Concept and execute campaigns that celebrate horology culture, luxury product drops, seasonal milestones, and investor narratives.
- Drive Performance Creative: Build high-converting, aspirational creative assets for paid media (Meta, Google), email marketing (CRM), organic social, and video channels.
- Direct Content & Storytelling: Oversee our multi-channel content framework (including YouTube, editorial, and SEO-driven content) to translate intricate watch mechanics into culturally relevant stories.
- Manage the Creative Ecosystem: Lead, mentor, and collaborate with a lean, high-performing squad of internal creatives (Art Direction, Copy, Design, Video) and specialized external freelancers.
- Optimize via Data: Partner with our Analytics and Growth teams to review asset performance, using real-world data to continuously improve our creative strategy.
Who You Are- An Experienced Storyteller: You have 10+ years of creative leadership experience within luxury, fashion, lifestyle, or high-end consumer brands. (A passion for luxury watches or jewelry is a massive bonus!)
- A Master of the Blend: You possess a stunning portfolio that proves you can build breathtaking luxury visuals that also drive clicks, conversions, and revenue.
- A Proud Maker: You are comfortable jumping into Figma, Photoshop, or a mood board yourself. You love the craft of creation just as much as you love strategic planning.
- An Agile Leader: You thrive in a nimble, 60-person environment. You prefer fast execution and open communication over corporate red tape.
- A Collaborator: You know how to work seamlessly across Growth, DTC, and Merchandising teams to support revenue-driving business initiatives.
What Success Looks Like- Day 90: You have audited our entire asset ecosystem, streamlined our creative workflow, and established a distinct, elevated visual standard for all upcoming seasonal campaigns.
- Year 1: Bob's Watches has a noticeably unified, premium aesthetic that deepens customer trust, establishes us as the global authority on watch culture, and measurably lowers customer acquisition costs through high-performing creative.
What We Offer- Performance-based bonus tied directly to company growth and revenue
- Comprehensive medical, dental, and vision coverage
- Generous PTO and paid company holidays
- A vibrant, energetic office culture in beautiful Newport Beach, CA
Ready to Shape the Future of Luxury?Apply today with your resume and a link to your portfolio showcasing your best brand, digital, and performance creative work.
The Company reserves the right to alter or amend the Creative Director's job responsibilities at any time based on the needs of the business.
