The Creative Director leads the development and execution of distinctive, effective creative across Authority Brands' portfolio. This role turns business and audience insights into compelling campaigns and content; guides work from concept through delivery and maintains a high standard for brand quality. Working closely with Brand Marketing and other partners, the Creative Director leads a multidisciplinary team, contributes hands-on creative thinking, and advances the thoughtful use of AI in creative production.
Creative Craft, Innovation & Execution- Bring an external, innovative point of view to the home services industry, seeking inspiration from culture, design, technology, and industry trends to push creative thinking forward.
- Develop integrated ideas with designers and copywriters, unifying verbal and visual storytelling with a strong visual point of view.
- Guide creative projects from brief to execution, maintaining a high bar for quality and brand consistency across campaigns, digital, social, content, and demand generation.
- Uplevel Authority Brands's approach to AI in ad design, evaluating new tools and workflows and rolling out best practices to stay at the cutting edge of AI-powered creative.
Cross-Functional Collaboration & Strategy- Partner closely with marketing teams to translate business, audience, and product priorities into compelling creative strategies.
- Collaborate with internal partners, agencies, and production teams, providing clear creative direction and constructive feedback.
- Present creative concepts and recommendations confidently to leadership and key stakeholders.
Creative Leadership & People Management- Lead, mentor, and inspire a team of creative leaders, producers, creatives, strategists, and content makers across multiple brands.
- Balance people leadership with direct execution in writing, concepting, narrative development, and creative problem-solving.
- Partner with Brand Marketing to prioritize workload and focus the team on high-impact initiatives.
Qualifications- 10+ Years of Creative Experience in a leadership role (Creative Director, Associate Creative Director) within an agency or in-house brand environment.
- Experience working in a franchise model. Comfortable navigating localized requests while effectively prioritizing national brand marketing needs.
- Team Leadership & Mentorship: Demonstrated ability to manage, grow, and empower multidisciplinary teams of designers and copywriters through constructive feedback and hands-on guidance.
- Strategic & Cross-Functional Collaboration: Strong experience partnering with Brand Marketing and Operations teams to translate business and customer insights into impactful visual and verbal creative concepts.
- Portfolio & AI Innovation: A robust portfolio showcasing exceptional conceptual thinking, storytelling, and brand consistency across digital, social, and website content along with a forward-thinking approach to leveraging generative AI tools in creative workflows.
Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (10-25% travel)
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
