About Your RoleYou will help shape the next phase of Bridgewater's visual identity and bring it to life across internal and external channels. This is a hands-on design role with significant creative ownership and room to experiment and build. You will move fluidly between building the visual design system and designing within it, and you will partner closely with the Creative Director and the Head of External Communications and Affairs to create the tools, standards, systems and assets that support it.
You will drive the following responsibilities:
- Evolving Bridgewater's visual identity: Help develop and refine our visual language including typography, color, imagery, graphic systems, iconography, and other core brand elements.
- Build the brand system: Partner with the Creative Director and Head of External Communications and Affairs to co-develop practical brand guidelines and a scalable design architecture that creates consistency without sacrificing creativity.
- Turn the system into exceptional work: Apply the brand system across a wide range of touchpoints from retail ads to recruiting materials to our website and social media and beyond.
- Raise the creative bar: Bring exceptional taste and a strong point of view while being open-minded and able to quickly loop on feedback. Push beyond the obvious solution and continually look for ways to make our creative output more distinctive and original.
- Create with independence: Take loose ideas and sketches and harden them into strong designs - know when to seek input and when to run.
- Think beyond individual deliverables. Recognize when a design problem should become a re-usable system, template or principle rather than a one-time solution and help fold it into the architecture we co-create together.
- Make complex ideas visual: Work with writers, investors and other partners to translate sophisticated concepts into clear and memorable graphics.
The anticipated onsite requirement for this role is four days per week, primarily at our New York City campus. A subset of teams, including our Client Service team, operates on a hybrid schedule alternating between our New York City and Westport campuses.
Minimum QualificationsThe right person is much more than a graphic designer. They are a highly skilled maker and craftsperson with exceptional taste, but also a systems thinker. Someone who understands how typography, color, imagery, layout, texture, and space work together to create a distinctive and coherent visual brand.
We want someone who is a fountain of ideas, who is voracious for room to run, and who isn't afraid to experiment and fail. This person needs thick skin and needs to be able to ingest feedback and evolve quickly. They need to channel and amplify our brand in a way that is impactful and memorable, which will require a lot of research and development. This person should be a powerhouse graphic designer with a portfolio that immediately demonstrates exceptional craft, judgement, and taste.
This person WANTS to spend most of their time doing hands-on-keys design. They have strong opinions that are loosely held. They can articulate why something works while still being open to being wrong and having the agility to pivot. We're looking for:
- 5-7+ years of professional graphic design or brand design experience, ideally with a sophisticated in-house brand team, design studio or creative agency
- Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and Figma
- Exceptional typography, composition, color and layout skills, with experience designing across both digital and physical applications
- Portfolio with a case study showing improvements through iteration, and proven experience creating or applying brand guidelines
SponsorshipPlease note that we do not provide immigration sponsorship for this position.
CompensationThe wage range for this role is $160,000 - $265,000 inclusive of base salary and discretionary target bonus. The expected base salary for this role is between 70% - 80% of this wage range.
This job description is not a contract and confers no contractual rights, privileges, or benefits on any applicant or potential applicant. Bridgewater has the right to change any and all terms of this job description, including, but not limited to, job responsibilities, qualifications and benefits. Nothing in this job description constitutes an offer or guarantee of employment.
