Creative Content Manager
Location: Austin, Texas (Hybrid - 3 days/week in office)
Position Type: Full-Time
Position Overview
The Creative Content Manager will concept, shoot, edit, and produce engaging photo and video content that supports Erin Condren's broader marketing goals - from organic social and paid advertising to email, SMS, ecommerce, and customer retention. This is a highly hands-on individual contributor role for a resourceful creator who can take an idea from brief to finished asset, while also managing day-to-day organic social publishing and helping grow our community. The role reports to the Head Photographer and works closely with the SVP of Marketing and cross-functional partners.
Key Responsibilities
Content Creation & Production
• Independently concept, shoot, edit, and deliver photography, short-form video, Reels, TikToks, product demos, and authentic UGC-style creative.
• Develop compelling product storytelling around personalization, planning inspiration, product features, and real-life use cases.
• Own content production from ideation and scripting through styling, filming, editing, captions, and final asset delivery.
• Build a consistent pipeline of fresh, brand-right content; organize and adapt assets for efficient reuse across channels.
Cross-Channel Campaign & Paid Creative
• Partner with Brand Marketing, Performance Marketing, CRM, and Ecommerce to produce assets for organic social, paid ads, email, SMS, web merchandising, and retention campaigns.
• Create new paid-ad concepts, hooks, formats, and creative variations for testing; refresh assets to reduce creative fatigue.
• Develop content for product launches, seasonal campaigns, promotions, partnerships, and key selling moments.
Organic Social & Community
• Maintain the organic social content calendar and execute platform-specific publishing across priority channels, including Instagram, TikTok, Pinterest, Facebook, and YouTube.
• Write engaging captions, maintain a consistent brand voice, monitor community interactions, and surface customer feedback and emerging trends.
• Collaborate on creator and influencer content, UGC sourcing, product seeding, and local activations; repurpose strong creator content across channels as appropriate.
Performance & Collaboration
• Review content performance across engagement, reach, traffic, click-through, conversion, and paid creative results; use insights to improve future concepts.
• Partner with Photography, Design, Marketing, Retail, and Customer Experience to plan shoots, meet deadlines, and maintain visual consistency.
• Manage multiple production priorities independently and maintain organized content libraries, workflows, and deliverables.
Qualifications
• 4-6 years of hands-on content creation, creative production, or brand/social content experience, ideally in consumer lifestyle, retail, or ecommerce.
• Strong portfolio of personally produced photography and short-form video, demonstrating concept development, filming, editing, and storytelling.
• Proficiency with video-editing and content-production tools (such as Adobe Creative Cloud, CapCut, Canva, or equivalent), plus comfort shooting with cameras and/or mobile devices.
• Excellent creative judgment, copywriting, organization, and ability to produce high-quality assets quickly with limited oversight.
• Experience adapting creative for paid social, organic platforms, email, and ecommerce; ability to interpret content performance metrics.
• Comfort collaborating with influencers, creators, and cross-functional partners; knowledge of platform trends and best practices.
• Bachelor's degree in a related field or equivalent practical experience; based near Austin and available in office or store at least 3 days per week.
Who You Are
You are a creator first: curious, resourceful, and comfortable both in front and behind the camera and in the editing suite. You can move from a product idea to a finished, platform-ready asset without waiting for a large production team. You care about brand storytelling and the business results great creative can drive, and you enjoy building authentic connections with a passionate community.
Salary: $85k-$90k
