CPW Marketing & Communications Specialist / Social and Digital Media Specialist (Denver, CO)

Salary : $72,264.00 - $93,948.00 Annually
Location : Denver Metro, CO
Job Type: Full Time
Job Number: PMA 02519 11/26
Department: Department of Natural Resources
Division: Colorado Parks & Wildlife
Opening Date: 11/12/2026
Closing Date: 11/26/2026 11:59 PM Mountain
FLSA: Determined by Position
Type of Announcement: This position is open only to Colorado state residents.
Primary Physical Work Address: 6060 Broadway, Denver, CO 80216
FLSA Status: Exempt; position is not eligible for overtime compensation.
Department Contact Information:
Salary Note: Although the full salary range for this position is provided, appointments are typically made at or near the range minimum.
Hiring Pay Rate: Please note that all employees new to the State Personnel System are paid on a bi-weekly basis.
How To Apply: Please submit an online application for this position at https://www.governmentjobs.com/careers/colorado. Reach out to the Department Contact to apply using a paper application, including any supplemental questions. Failure to submit a complete and timely application may result in the rejection of your application. Applicants are responsible for ensuring that application materials are received by the appropriate Human Resources office before the closing date and time listed.

Description of Job
This position exists as CPW staff authority on Social and Digital Media Production, and provides both digital and traditional expertise and production support for marketing State Parks and wildlife-related management and recreation. The position refines, implements, and evaluates CPW's social media strategy, helps develop CPW brand recognition and reputation, promotes state parks, hunting, camping, fishing, and outdoor recreation through a variety of channels. This is a mission-critical position as CPW is self-funded and new and existing constituents must receive information in the spaces where it is sought, increasingly through social and digital channels. The position has agency-wide influence regarding social and electronic media and impacts decisions made by leadership as well as the ways the agency interacts with customers.

Expected duties include:

Develop, Implement, and Evaluate Social and Digital Media Strategy, Plans and Production
This position is CPW's staff authority on Social and Digital Media Marketing Production. The position creates comprehensive organic social media and digital media strategies using established social media marketing techniques to increase CPW's trust and relevancy, to recruit new and help retain existing CPW customers. The position also evaluates and experiments with new and alternative ways to leverage social media activities. This includes monitoring trends in social media and social and electronic media applications; strategizing with the Communications Supervisor, Branding and Communications section manager, and CPW leadership on how to best incorporate social media into agency culture. Duties include online advocacy, writing and designing editorial and other content creation, blogging, community-outreach efforts, promotions, etc. Manages agency voice and presence in social networking sites including, but not limited to, Facebook, Instagram, X/Twitter, TikTok, and other similar community sites, and seeding content into social applications as needed. Manage social media campaigns and day-to-day activities with support from multimedia specialists.
Management, Consultation and Training for CPW Digital Accounts

This position serves as the subject matter expert for the agency to CPW parks, areas, and other work units in social and digital media marketing and social and digital media communication. The specialist serves as a primary link between the agency's social and digital media marketing strategy and individual work units that have, or request, unique accounts to answer questions or determine true needs for subaccounts. The position works directly with park managers, area wildlife managers, PIOs, educators, biologists, social scientists, and/or program managers and their staff to train teams on the development of appropriate online content, guidance on personal vs. professional accounts, and how to incorporate agency voice and branding. This role determines where partner requests for participating with/on CPW channels are appropriate and provides alternatives where CPW channels are not an option. The specialist also ensures consistency with existing strategic plans and provides expertise in how to maximize a work unit's use of social and digital media. The specialist position will also develop and present annual training to CPWs Trainees during their training year.
Administrative and Agency Capacity Review and Implementation
As an evolving medium, this position must implement the agency's administrative directives around social media, while also updating addendums and the administrative directive as needed to keep up with the changes in platform technology and algorithms. As part of administering statewide social accounts, this role will evaluate new account requests and work with account owners to perform annual goal setting and analytics reviews. As/if new platforms emerge, determine capacity and relevancy to the agency in participating in new social media platforms. This role will also monitor CPW accounts for improper use of AI or agency resources.

Digital Marketing and Communications Production

With the Marketing and Branding Supervisor, this role attends brainstorming sessions, helps develop plans and produces/guides graphics and animations for a variety of paid and organic applications, including in-depth campaigns that require digital creative in many formats and sizes. This position utilizes digital marketing techniques to market CPW and CPW missions, activities, opportunities, and achievements by creating/generating graphics and text for digital marketing campaigns, including but not limited to: paid search, banner or takeover ads, and promoted social posts. Creates new and/or updated templates for social applications, email newsletters, and press releases in alignment with brand standards for statewide and regional use.
Technical Skills - Section Platforms
This position will work within all of the section's digital platforms to share information, manage author and subscriber lists, post digital work, obtain platform data, analyze performance and develop reports from each. These platforms may evolve, but currently include: Sprout Social Asana, MailChimp, Acquia Digital Asset Management, Bitly, and WordPress (blog). As technologies change and evolve, the role will help evaluate new and continuing platform use, maintain a working knowledge of all section digital platforms and work with the Communications Manager and Section Manager to ensure agency needs, section budgets, procurement rules and contractual obligations are met.
Other duties as assigned.

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Minimum Qualifications
Seven (7) years of relevant experience as a social media coordinator, specialist, analyst, senior social media manager or an occupation related to the work assigned to this position.

OR

A combination of related education in communications, marketing, or a closely related field, and/or relevant experience in an occupation related to the work assigned equal to seven (7) years.

Substitutions

• Additional appropriate experience will substitute for the degree requirement on a year-for-year basis. Additional appropriate education will substitute for the required experience on a year-for-year basis.

Preferred Qualifications

• Current or former State experience relevant to this position
• Current or former Colorado Parks & Wildlife work or volunteer experience
• Proficiency in Adobe Creative Cloud applications, MailChimp, Asana, Google Business Suite
• Sprout Social, Asana, MailChimp, DAM experience, and WordPress

Required Competencies

• Organizational and time management skills
• Strong level of written and oral communication skills
• Strong multi tasking skills
• Proficiency in cloud-based social media management and intelligence platforms

Conditions of Employment

• State of Colorado residency is required at the time of application.
• Must possess and maintain a valid state of Colorado driver's license if operating a State vehicle.
• Occasional overnight travel (meetings, production, etc.)
• Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position. (Please Note: Absent extraordinary circumstances, prior disciplinary termination or resignation in lieu of termination will disqualify the applicant from future State employment with DNR).
• Pursuant to the DNR-120 Fleet and Driving Standards Administrative Directive, any worker who will be expected to drive a State-owned vehicle is responsible for maintaining a safe driving record and a valid driver license prior to driving any State-owned vehicle.To be compliant with the new fleet vehicle policy, Motor Vehicle Records (MVRs) will be pulled for review for workers who:
  • Have an assigned State fleet vehicle
  • Are required to operate a vehicle as part of the position
  • Utilize a State fleet vehicle as a pool vehicle

Supplemental Information
The Assessment Process

• All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement.
• Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts.
• Resumes, cover letters and other attachments are not<