Bachelor's degree in Business, Marketing, Hospitality Management, or related field (Master's preferred).
Minimum 7+ years of progressive hotel sales leadership experience, with at least 3 years in a multi-property or regional/corporate role.
Proven success in driving revenue, market share, and brand performance.
Strong understanding of digital marketing, distribution channels, and CRM systems.
Excellent interpersonal, coaching, and presentation skills.
Responsibilities
Develop and execute corporate sales and marketing strategies aligned with company goals and property-specific objectives.
Provide leadership, direction, and training to property-level Directors of Sales and General Managers.
Analyze market trends, identify revenue opportunities, and recommend pricing or packaging adjustments to optimize performance.
Lead brand marketing initiatives including digital campaigns, e-commerce strategies, and social media optimization.
Conduct regular sales audits, business reviews, and performance assessments across the portfolio.
Establish annual sales goals, budgets, and marketing calendars for each property.
Monitor competitive performance and market share using STR and other analytics tools.
Benefits
Leadership development in a supportive family-owned environment.
Opportunities for strategic impact across diverse properties.
Exposure to a variety of brands in a multi-channel marketing landscape.
Full Job Description
Corporate Director of Sales & Marketing
Job Summary
We are seeking a highly motivated and experienced Corporate Director of Sales & Marketing to play a key strategic role in driving revenue growth across all managed properties. This position oversees property-level sales and marketing teams, ensures brand alignment, and leads the development and execution of comprehensive sales strategies designed to maximize market share and profitability. This role requires a visionary leader with a strong analytical mindset, exceptional communication skills, and the ability to inspire high-performing teams across multiple brands and markets.
Core Job Responsibilities & Duties
Develop and execute corporate sales and marketing strategies aligned with company goals and property-specific objectives.
Provide leadership, direction, and training to property-level Directors of Sales and General Managers.
Analyze market trends, identify revenue opportunities, and recommend pricing or packaging adjustments to optimize performance.
Lead brand marketing initiatives including digital campaigns, e-commerce strategies, and social media optimization.
Partner with Revenue Management and Operations to drive total hotel revenue performance (rooms, F&B, group, and ancillary).
Conduct regular sales audits, business reviews, and performance assessments across the portfolio.
Foster strong relationships with brand representatives, corporate partners, and key accounts.
Oversee the development of promotional materials, advertising, and media communications.
Establish annual sales goals, budgets, and marketing calendars for each property.
Monitor competitive performance and market share using STR and other analytics tools
Perform any other duties as assigned by Executive team & Ownership
Qualification Standards & Company Requirements
Bachelor's degree in Business, Marketing, Hospitality Management, or related field (Master's preferred).
Minimum 7+ years of progressive hotel sales leadership experience, with at least 3 years in a multi-property or regional/corporate role.
Proven success in driving revenue, market share, and brand performance.
Strong understanding of digital marketing, distribution channels, and CRM systems.
Excellent interpersonal, coaching, and presentation skills.
Ability to travel to properties regularly (approximately 30-40% travel).
Expertise in Marriott, IHG, or Hilton brand systems (e.g., CI/TY, SalesPro, etc.)
Strong analytical and financial acumen (P&L, RevPAR, ADR, GOP performance).
Creative thinker with a strategic mindset and a bias for action.
Team-first mentality with a passion for developing people and building culture
Ability to work independently and as a team in a fast-paced environment
Must have a flexible work schedule
*Please note that specific job requirements and responsibilities may vary depending on the company's policies, size, and other factors*
