THE ROLEPeloton is looking for a Mid-level Copywriter with strong copy and conceptual thinking to execute creative work across our marketing channels. From full 360 campaigns to CRM, promo, and performance - we need someone who sees creative opportunity in everything.
In this role, you'll help shape how Peloton shows up across channels, creating messaging and copy that elevates both the brand and our products. You'll think strategically about how ideas live and evolve across social, email, web, and beyond - while still sweating the details that make great work great.
This is a perfect opportunity for a confident, creative Copywriter with 2-3 years of experience crafting ads in an agency or brand environment. Your craft should be copywriting, but you also have experience partnering with cross-disciplinary teams, and ideally with an art director/designer. You bring a strong point of view to push the work to be smarter, more creative, and more effective.
In this role, you'll report directly to ACD and Creative Directors and will play a role in ensuring Peloton delivers challenging, well-crafted creative that moves our community.
RESPONSIBILITIES- Writing persuasive, creative copy from the smallest CTA to the most inspiring headline
- Work directly with brand, acquisition and retention teams to understand the brief and communicate our offerings to the Peloton community
- Understand and promote contemporary brand design and copy cohesion, leveraging style, function, and motion
- Can help shepherd creative from concept stages through to production working with producers and project managers to deliver the final product
- Present creative to CDs in a clear, compelling manner
QUALIFICATIONS- 2-3+ years of experience as a Copywriter
- Proven examples of effective campaign work that shows off creative capabilities. Funny, sad, inspiring, whatever it is, let's see something AI couldn't write.
- Has experience presenting ideas and enjoys doing it
- Organized
- Great communication skills
- Self-motivated and doesn't wait to be told what to do
- Doesn't take themselves too seriously (we are a casual bunch)
- Comfortable bringing your point of view into a discussion
- Likes long bulleted lists
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton's competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$106,300-$125,750 USD
