Content & Social Lead

Hercules

$100K — $250K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in organic social growth, preferably with SaaS or developer tools.
  • Proven expertise in writing with strong editorial judgment.
  • Demonstrated skill in creative direction for short-form video content.
  • Experience building and managing content production workflows.
  • Familiarity with analytics to assess content performance and strategy adjustments.
  • Proficiency in utilizing AI workflows for content creation and analysis.

Responsibilities

  • Lead the strategy and execution of organic content across multiple channels.
  • Manage a team of contractors including writers, editors, and designers.
  • Oversee video production processes from scripting to final delivery.
  • Ensure high-quality content production while meeting deadlines.
  • Repurpose existing content into various formats for maximum reach and engagement.

Benefits

  • Comprehensive healthcare, vision, and dental coverage.
  • Unlimited budget for AI tools to enhance productivity.
  • Flexible vacation policy allowing employees to take needed time off.
  • Daily meals and snacks provided in the office.
  • Commitment to providing an environment for exceptional career growth.
Full Job Description
What are we looking for?

We're hiring a Content and Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.

What will you lead?
  • All Hercules' organic content
    • Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
    • Content type: thought leadership and product/feature launch content
    • Scope: strategy, calendar, distribution, and iteration
  • Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
  • Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
  • Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control


What skills do we expect you to have?
  • Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
  • Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
  • Strong creative direction for short-form video (scripting, structure, creator guidance)
  • Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
  • Comfort with analytics (what moved, why it moved, and what to do next)
  • Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis


Is Hercules in-office or remote?

Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.

What are Hercules' benefits?
  • Healthcare, vision, and dental
  • User whatever AI tools you'd like (you have an unlimited AI budget)
  • Take what you need vacation policy
  • Daily lunches, dinners and snacks in the office
  • We guarantee you will do the best work of your career here


What's the compensation?

$100k-$250k + equity (depends on seniority, equity, and location)

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