5-7 years of experience in organic social media growth, preferably in SaaS or developer tools sectors.
Excellent writing skills with a keen editorial sense for content clarity and engagement.
Proficient in directing video production and short-form content creation.
Experience in building and managing content production processes effectively.
Comfortable with analyzing social media performance metrics to inform strategy.
Familiarity with integrating AI tools to enhance content creation workflows.
Responsibilities
Lead and strategize all organic content across multiple platforms including social media, newsletters, and blogs.
Manage a pipeline of contractors such as writers and designers to ensure high-quality output.
Oversee the production of launch and customer testimonial videos from concept to delivery.
Repurpose existing content into multiple formats for distribution on various channels.
Develop a content calendar to streamline content production and distribution efforts.
Benefits
Comprehensive healthcare, vision, and dental coverage for employees.
Opportunity to use any AI tools with an unlimited budget to enhance work quality.
Flexible vacation policy allowing employees to take the leave they need.
Daily meals provided in the office, including lunch and snacks.
Commitment to ensuring employees achieve their best work in a supportive environment.
Full Job Description
What are we looking for?
We're hiring a Content and Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.
What will you lead?
All Hercules' organic content
Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
Content type: thought leadership and product/feature launch content
Scope: strategy, calendar, distribution, and iteration
Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control
What skills do we expect you to have?
Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
Strong creative direction for short-form video (scripting, structure, creator guidance)
Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
Comfort with analytics (what moved, why it moved, and what to do next)
Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.
What are Hercules' benefits?
Healthcare, vision, and dental
User whatever AI tools you'd like (you have an unlimited AI budget)
Take what you need vacation policy
Daily lunches, dinners and snacks in the office
We guarantee you will do the best work of your career here
What's the compensation?
$100k-$250k + equity (depends on seniority, equity, and location)
