5+ years in B2B content, growth marketing, SEO, or integrated marketing
Hands-on SEO experience, including keyword research and technical fundamentals
Experience building AI workflows for content production
Proficient with data tools like GA4 and GSC
Demonstrated ownership and decision-making in ambiguous situations
Portfolio showcasing content programs and their performance
Strong communication skills with attention to detail
Responsibilities
Own the editorial calendar from start to finish
Collaborate with product marketing to create engaging campaigns and content
Shape Stable's content voice to resonate with target audiences
Translate product vision into accessible content with subject matter experts
Uncover and develop customer stories into marketing assets
Enhance Stable's social media presence and manage engagement
Support product launches and integrated marketing campaigns across various channels
Identify and track relevant prompts for AI search and create citation-worthy content
Conduct keyword and competitor research to optimize content for ranking and conversion
Partner with engineering to maintain website performance and SEO best practices
Define content goals and measure engagement and revenue impact
Leverage AI to streamline content creation and ensure brand consistency
Benefits
Unlimited paid vacation
Medical, dental, and vision insurance
Home office set-up
Work from anywhere within US time zones
Opportunities for leadership growth and influence in shaping the company's future
Full Job Description
• What you'll do
Write and publish
Own the editorial calendar end to end
Partner with product marketing to bring our audiences, messaging, and value propositions to life through campaigns, thought leadership, customer stories, and educational content.
Shape the voice and point of view of Stable's content, and ensure each piece lands with its intended audience
Work with subject matter experts across product, engineering and product marketing to translate Stable's product vision into compelling and digestible content
Partner with sales and success teams to uncover customer stories and testimonials, and turn them into powerful marketing assets.
Grow Stable's social presence and handle day-to-day engagement
Support product launches and integrated campaigns across email, web, organic and paid channels
Ownership & Measurement
Win AI Search (AEO/GEO):
Identify and track the most relevant prompts for Stable, and create content that earns citations
Own outreach to 3rd parties to earn brand mentions in publications
Ensureanswer engines can crawl, understand and cite our site (crawler access, structured data, sitemaps, etc.)
Evolve traditional SEO:
Conduct keyword, intent and competitor research to find the queries relevant to our buyers and map them to pages that rank and convert.
Build reporting in GSC, GA4 and our internal stack to tie organic traffic through to signups and pipeline, so we double down on the areas that drive growth.
Technical: partner with engineering to ensure the Stable website remains fast, crawlable and indexable
Define content goals and track engagement, conversion rates, and revenue impact to learn what resonates and decide where to invest next
AI Leverage
Encode our brand guidelines, tone of voice, and product details into AI systems to ensure output is relevant and on-brand
Design and ship AI workflows that can turn a topic surfaced by keyword or prompt research into a high fidelity draft that humans can review, adjust and publish in minutes instead of days
Maximize the impact of content by:
Building tools that proactively surface outdated, decaying or cannibalizing pieces
Automating derivative content creation: turn ebooks, whitepapers, webinars, customer stories and blogs into social, email, sales enablement and more
Requirements
5+ years in B2B content, growth marketing, SEO or integrated marketing.
Hands on SEO experience, including keyword research, on-page optimization and technical fundamentals. Experience with AI search (AEO/GEO) is a strong plus.
You've built AI workflows that help you produce more without sacrificing quality.
Comfort with data tools (GA4, GSC, CRM) and an ability to articulate the impact of content on growth metrics
Ownership: you move quickly, make sound decisions with incomplete information, and push through ambiguity
A portfolio of content programs you can walk us through: what you built, how it performed, and what you'd do differently
Craft. You ask good questions, have a keen attention to detail, and can explain a complex idea simply
Comfort working cross functionally and getting what you need from people who don't report to you.
What we offer
Competitive salary and generous equity
Unlimited paid vacation
Medical, dental, and vision insurance
Home office set-up
Work from anywhere within US time zones (GMT-5 to GMT-10)
Opportunities to shape the future of Stable and grow into leadership roles
