About The RoleThe Content Marketing Manager owns the content engine that turns Serval's point of view into pipeline. You will plan, write, and ship the stories, customer narratives, and campaigns that reach CIOs and IT leaders, and make sure each piece earns its place in the funnel.
This is a builder role on a small, fast team. You will write a lot yourself, set the editorial bar, and partner closely with brand, product marketing, demand gen, and sales. You report to Alana O'Grady.
What you'll do- Write and ship. Plan and run a 12-month content roadmap mapped to funnel stage, buyer persona, and pipeline goals. Produce blog posts, long-form guides, web copy, and campaign assets. Most weeks you will publish something you wrote.
- Tell customer stories. Interview customers and turn their results into case studies, quotes, and proof points sales can use.
- Build thought leadership. Shape executive points of view with our founders and leaders, and turn them into bylines, posts, and talks.
- Distribute, not just publish. Repurpose each major piece across web, email, social, and events so one idea reaches the right buyers several ways.
What you'll bring- 5+ years in content marketing, with at least 2 in B2B SaaS selling to technical or enterprise buyers.
- A portfolio of writing you are proud of: long-form pieces, customer stories, and campaign work with clear results.
- Strong editorial judgment. You can take a messy idea from a founder or engineer and make it sharp, accurate, and readable.
- Comfort with technical subjects. You can learn how IT, identity, and service management work well enough to write credibly for CIOs.
- A track record tying content to pipeline, not just page views.
- Ownership and speed. You ship without waiting for permission, take feedback well, and push back when you disagree.
- Clear, direct written communication. Substance over slogans, no hype words.
Bonus!- Ghostwriting for founders or executives on LinkedIn and in bylines.
- SEO and AI search (answer engine) optimization experience.
- Comfort using AI tools in your writing workflow while keeping the output unmistakably human.
- Experience producing video, podcast, or event content.
What We Offer- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.
