Content Lead

White Circle

$130K — $180K *
US-Anywhere
+ 2 other locationsRemote
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Exceptional writing skills with a focus on clarity and depth
  • Ability to simplify complex technical topics without oversimplifying
  • Strong editorial judgment and decision-making skills
  • Experience interviewing diverse stakeholders including executives and engineers
  • History of creating content targeted at a technical audience
  • Comfortable transitioning between strategic thinking and hands-on writing
  • Fluency in English is required

Responsibilities

  • Own and shape White Circle's content strategy and editorial direction
  • Convert customer interactions into compelling case studies and stories
  • Conduct interviews to extract valuable insights for publishing
  • Write and distribute long-form content across various platforms
  • Develop content related to AI safety, governance, and reliability for diverse audiences
  • Craft launch narratives for new products and features
  • Collaborate with the GTM team to enhance sales conversations with tailored content
  • Maintain consistent public presence for founders across multiple channels
  • Establish efficient processes for content production and dissemination
  • Experiment with innovative formats and channels for technical content

Benefits

  • Paid time off aligned with local regulations regardless of work location
  • Comprehensive medical insurance covering the best options in France
  • Provision of necessary hardware, tools, and services for role
  • Subscriptions for AI tools and development environments covered
  • Opportunities for team bonding through semi-annual off-sites in desirable locations
Full Job Description
What you'll do
  • Own White Circle's content strategy and editorial direction
  • Turn customer conversations into case studies, customer stories, and reference materials
  • Interview customers, partners, founders, and engineers to uncover insights worth sharing
  • Write and publish long-form content across Medium, Substack, LinkedIn, X, and our website
  • Develop technical and non-technical content explaining AI safety, evaluation, governance, and reliability
  • Create launch narratives for new products, features, and research initiatives
  • Work closely with GTM team to support sales conversations and market positioning
  • Help founders maintain a consistent public voice across LinkedIn, X, conferences, and other channels
  • Build repeatable processes for content creation, publication, and distribution
  • Experiment with new formats, channels, and ways of reaching technical audience
We're looking for someone who
  • Is an exceptional writer
  • Can take a complex technical topic and explain it clearly without oversimplifying it
  • Knows how to find interesting stories inside products, customers, and technology
  • Has strong editorial judgment
  • Can independently identify what is worth publishing and what isn't
  • Is comfortable interviewing executives, engineers, researchers, and customers
  • Has experience creating content for technical audiences
  • Can move comfortably between strategic thinking and hands-on writing
  • Is fluent in English

A big plus
  • You have an engineering, computer science, or technical background
  • You have built an audience through writing
  • You've worked at a developer tools, AI, cloud infrastructure, cybersecurity, or enterprise software company
  • You've written content that materially influenced product adoption, company positioning, or revenue generation
Why White Circle
  • Salary of $130,000 to $180,000 + equity
  • Paid time off in line with your local regulations, no matter where you work from
  • Best medical insurance in France
  • All the hardware, tools, and services you need
  • Covered subscriptions for AI agents and IDEs
  • Team off-sites twice a year: we've recently been to the Alps and to Saint-Tropez


How we hire
  1. Intro call with HR (30 min)
  2. Take-home assignment
  3. Final conversation with our CEO (45 min)

Along with your application, please send us 3 pieces of writing you're most proud of and tell us why you chose them.

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