Pinterest

Content Designer II, Personalization

Pinterest$81K — $168K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in user-focused product content design, especially with personalized experiences.
  • Proven ability to shape content strategies beyond mere text.
  • Strong collaboration skills with cross-functional teams.
  • Portfolio showcasing problem-solving through content and strategy.
  • Eagerness to learn and adopt emerging AI technologies in design workflows.
  • Bachelor’s degree in design or related field, or equivalent experience.

Responsibilities

  • Partner with diverse teams to craft personalized experiences on Pinterest surfaces.
  • Apply content and information design principles to enhance product usability.
  • Utilize research and user insights to guide content-related decisions.
  • Develop scalable content frameworks for consistency across experiences.
  • Create user-centric content that clarifies the personalization process.
  • Integrate AI tools into the content design workflow to improve efficiency and quality.
  • Share insights and best practices to enhance the overall Content Design practice.

Benefits

  • Equitable and inclusive workplace culture.
  • Flexible working model with occasional in-office collaboration.
  • Opportunities for professional development and growth.
  • Employee equity options available.
Full Job Description
We9re looking for an early-to-mid career Content Designer to join our Personalization team. You9ll help design personalized experiences that help people discover ideas they9ll love, while preserving the moments of serendipity that makes Pinterest unique. As a Content Designer II, you9ll work on surfaces like Homefeed to help users understand, navigate, and trust experiences that adapt to their interests, behaviors, and needs. Content Designers at Pinterest are advocates for the user experience. We use language, information hierarchy, and content strategy to shape product experiences. The ideal candidate is a thoughtful content designer who understands how content can influence the direction of an experience, transform complexity into clarity, and create meaningful experiences at scale. What you9ll do: 3 Partner with Product, Design, Engineering, Research, Data Science, and more to shape personalized experiences across Pinterest, including Homefeed and other discovery surfaces. 3 Apply content design, information design, and user-centered thinking to create and refine product experiences that help people discover ideas, understand recommendations, and engage with personalized experiences. 3 Leverage research, data, and user insights to inform content decisions and identify opportunities to improve the Pinterest experience. 3 Contribute to scalable content frameworks, patterns, and standards that help create clear, consistent, and trustworthy personalized experiences. 3 Help create transparent, user-centered experiences by using language to explain why people are seeing content and how they can shape their experience. 3 Explore and apply emerging AI tools and prompting approaches across the content design process (from discovery and concepting through evaluation and iteration) to improve decision quality, craft, and efficiency while applying strong content design judgment and user-centered thinking. 3 Contribute to the broader Content Design practice by sharing learnings, evolving team best practices, and strengthening how we approach personalization at Pinterest. What we9re looking for: 3 3+ years of experience in user-focused product content design, ideally with experience designing complex, data-informed, or personalized experiences. 3 A Content Designer who goes beyond the string to help shape the content approach for a feature or experience. 3 A collaborative partner who works effectively with cross-functional teams and brings a content design perspective grounded in user needs, clarity, and design principles. 3 A portfolio demonstrating experience solving product problems through language, content strategy, and collaboration. 3 A learner and builder mindset, with curiosity and willingness to explore emerging AI capabilities and apply them appropriately to content design workflows and product experiences. 3 Bachelor9s degree in design, a related field or equivalent experience. In-Office Requirement Statement: 3 We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. 3 This role will need to be in the office for in-person collaboration 1-2 times every 6-months, and therefore can be situated anywhere in the country. Relocation Statement: 3 This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. #LI-REMOTE #LI-JD3 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $81,921-$168,660 USD

About Pinterest

Pinterest is a social media platform that allows users to discover and save ideas for recipes, home decor, fashion, and more. The company was founded in 2010 and is headquartered in San Francisco, California. Pinterest has over 400 million monthly active users and is available in over 30 languages. The company's mission is to help people discover and do what they love.
Learn more about Pinterest
Size
3,225 employees
Market Cap
$16 billion
Industry
Net Income
-$128.3 million
Founded
2009
5 Year Trend
+53.9%
Revenue
$1.6 billion
NASDAQ

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