About the RoleWe're hiring a Content & Demand Generation Manager to partner directly with the Head of Marketing on strategy and own execution across content, campaigns, and demand gen.
This isn't a pure execution role. We want someone who can contribute to campaign strategy, pressure-test ideas, and come back with a plan, and who can also ship.
What You'll DoDemand Generation Strategy & Execution Collaborate with the Head of Marketing to:
- Develop campaign strategies, taking ideas from brief to full campaign architecture.
- Contribute to channel mix decisions across organic, paid, email, and events.
- Own end-to-end campaign execution, performance tracking, and optimization.
- Support ABM in close coordination with sales.
Content Distribution & Atomization- Take each new piece of content and produce downstream assets across LinkedIn, email, and newsletter.
- Manage the content library and distribution calendar. Identify gaps and keep the pipeline moving.
Marketing Operations & Campaign Execution- Build, segment, and send email campaigns in ActiveCampaign.
- Maintain and improve nurture sequences across inbound, ABM, and re-engagement.
- Support webinar and event operations end-to-end, from build to post-event follow-up.
AI Workflow Adoption & Optimization- Work within Toolio's existing AI-assisted marketing systems.
- Use AI tools to increase throughput across content, campaign ops, and reporting.
- Identify opportunities to build or improve workflows that reduce manual lift.
- Stay current on AI tools relevant to B2B marketing and bring recommendations to the team.
Analytics & Reporting- Track demand gen performance across channels and surface findings that inform strategy.
- Monitor web analytics, paid performance, and campaign efficacy.
- Pull reports and maintain dashboards.
What We're Looking For- 3-5 years of B2B marketing experience, ideally in SaaS or a high-growth startup
- Demonstrated ability to contribute to campaign strategy, not just execute someone else's playbook
- Hands-on experience with marketing automation; ActiveCampaign preferred but not required
- Comfortable using AI tools as a core part of your workflow as a productivity layer you actively use and optimize
- Familiarity with CMS tools (Webflow a plus), paid channels, and web analytics
- Strong written communication, you can write a sharp email, a clear social post, and a concise brief
- Organized and self-directed; comfortable managing multiple workstreams without a lot of hand-holding
- A bias toward clarity and action, you'd rather move fast and course-correct than wait for a perfect plan
Nice to Have- Experience in B2B SaaS, retail tech, or a vertical with complex buying cycles
- Familiarity with ABM strategy and tools
- Experience building or iterating on AI-assisted marketing workflows (prompt engineering, tool chaining, automation logic)
- Exposure to Salesforce or similar CRM
- Figma/Canva, or basic design sensibility for asset production
