3-5 years of B2B marketing experience, preferably in SaaS or high-growth startups.
Proven ability to contribute to campaign strategy beyond mere execution.
Hands-on experience with marketing automation tools, ActiveCampaign preferred.
Comfortable integrating AI tools into daily workflows for enhanced productivity.
Familiarity with CMS tools, paid channels, and web analytics.
Strong written communication skills for various formats.
Highly organized and self-directed, able to manage multiple projects independently.
Responsibilities
Collaborate with the Head of Marketing to develop comprehensive campaign strategies.
Contribute to decisions on channel mix for organic, paid, email, and events.
Own the execution, performance tracking, and optimization of campaigns.
Support Account-Based Marketing (ABM) efforts in coordination with sales.
Produce downstream assets from new content for LinkedIn, email, and newsletters.
Manage the content library and distribution calendar, ensuring a steady pipeline.
Build and segment email campaigns in ActiveCampaign, improving nurture sequences.
Benefits
Opportunity to work closely with the Head of Marketing on strategic initiatives.
Engagement in a role that combines strategy and execution, not just implementation.
Access to AI-assisted marketing systems for workflow optimization.
Dynamic work environment in a high-growth startup setting.
Potential for professional growth in B2B marketing and demand generation.
Full Job Description
About the Role
We're hiring a Content & Demand Generation Manager to partner directly with the Head of Marketing on strategy and own execution across content, campaigns, and demand gen.
This isn't a pure execution role. We want someone who can contribute to campaign strategy, pressure-test ideas, and come back with a plan, and who can also ship.
What You'll Do
Demand Generation Strategy & Execution Collaborate with the Head of Marketing to:
Develop campaign strategies, taking ideas from brief to full campaign architecture.
Contribute to channel mix decisions across organic, paid, email, and events.
Own end-to-end campaign execution, performance tracking, and optimization.
Support ABM in close coordination with sales.
Content Distribution & Atomization
Take each new piece of content and produce downstream assets across LinkedIn, email, and newsletter.
Manage the content library and distribution calendar. Identify gaps and keep the pipeline moving.
Marketing Operations & Campaign Execution
Build, segment, and send email campaigns in ActiveCampaign.
Maintain and improve nurture sequences across inbound, ABM, and re-engagement.
Support webinar and event operations end-to-end, from build to post-event follow-up.
AI Workflow Adoption & Optimization
Work within Toolio's existing AI-assisted marketing systems.
Use AI tools to increase throughput across content, campaign ops, and reporting.
Identify opportunities to build or improve workflows that reduce manual lift.
Stay current on AI tools relevant to B2B marketing and bring recommendations to the team.
Analytics & Reporting
Track demand gen performance across channels and surface findings that inform strategy.
Monitor web analytics, paid performance, and campaign efficacy.
Pull reports and maintain dashboards.
What We're Looking For
3-5 years of B2B marketing experience, ideally in SaaS or a high-growth startup
Demonstrated ability to contribute to campaign strategy, not just execute someone else's playbook
Hands-on experience with marketing automation; ActiveCampaign preferred but not required
Comfortable using AI tools as a core part of your workflow as a productivity layer you actively use and optimize
Familiarity with CMS tools (Webflow a plus), paid channels, and web analytics
Strong written communication, you can write a sharp email, a clear social post, and a concise brief
Organized and self-directed; comfortable managing multiple workstreams without a lot of hand-holding
A bias toward clarity and action, you'd rather move fast and course-correct than wait for a perfect plan
Nice to Have
Experience in B2B SaaS, retail tech, or a vertical with complex buying cycles
Familiarity with ABM strategy and tools
Experience building or iterating on AI-assisted marketing workflows (prompt engineering, tool chaining, automation logic)
Exposure to Salesforce or similar CRM
Figma/Canva, or basic design sensibility for asset production
