A day in the life:You'll own a portfolio of 4-6 consumer services accounts - home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. The currency here is lead quality, not clicks or impressions. Clients care about CPL, lead-to-close rate, and cost per acquired customer - and they have a sales team that will tell you immediately when the leads aren't any good.
Growth constraints in this vertical tend to be audience (targeting too broad, wrong geography, wrong intent signal) or measurement (reporting on volume when cost-per-booked-job is the real metric). Finding that constraint and fixing it is most of the job.
Responsibilities:- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Run quarterly Power Circuit reviews - diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics
- Work directly with client sales or operations teams to understand what makes a good lead - and build that definition back into targeting and creative strategy
- Own the senior client relationship; QBRs should talk about cost per acquisition, not cost per click
- Coordinate paid search, paid social, SEO, local, and creative teams around a single account strategy
- Consult on geographic expansion and local market prioritization - many consumer services clients want to scale markets and need a framework for it
- Manage retention and expansion; lead renewals; grow MRR
- Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
- Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
- Coach analysts and specialists; give direct, specific feedback
Role Requirements:- 6+ years in lead gen or consumer services marketing, agency or in-house
- Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
- Has worked with clients who have a sales team and knows how to align marketing strategy to what that team can actually close
- Comfortable with paid search-heavy media mixes and local campaign structures
- Familiar with local SEO, GMB, and review strategy - these matter in home services and similar categories
- Understands the difference between lead volume and lead quality, and has experience shifting a client's focus from one to the other
- Track record of retaining and growing accounts
Key Performance Indicators (KPIs)- Expansion to Churn Ratio (ETCR)
- Net MRR across portfolio
- Client NPS (8+ avg)
- Monthly Service Expansion pipeline generation
- Power Circuit Certification (annual)
Most Important Things (MITs)- Team Coaching and Development
- Marketing Strategy, Development and Execution
- Client Retention and Client Revenue Growth
Benefits & Perks:- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
