Consumer Insights Manager

POSITION TITLE: Consumer Insights Manager

REPORTS TO: Director of Consumer Insights

DIRECT REPORTS: N/A

LOCATION (Club / Corporate): Corporate -- CO Office

COMPENSATION: $92,000-$106,500 annual

BONUS ELIGIBILITY:

PURPOSE

The Consumer Insights Manager supports VASA Fitness's growing Consumer Insights function by owning the platforms, programs, data, and deliverables that bring consumer research to life across the business. This role designs and executes qualitative and quantitative research, maintains active listening and member community programs, ensures data quality, and translates findings into clear, actionable insights. Working closely with the Director of Consumer Insights and cross-functional partners, the Consumer Insights Manager helps scale the function and strengthens how consumer insight informs marketing strategy, operations, product launches, and long-term planning.

KEY RESPONSIBILITES AND COMPETENCIES

• Design and execute qualitative and quantitative research programs, including questionnaire development and methodologies such as conjoint, MaxDiff, concept testing, panel studies, and member community discussions.
• Build, maintain, and quality-assure survey programs in VASA's Voice of Customer (VoC) platform, including logic, triggers, distribution, and data management.
• Own response coding, open-text quality assurance, and data integrity across active listening programs.
• Manage the day-to-day operations of VASA's member insights community, including member recruitment, study design and execution, and translation of community output into usable findings.
• Support brand tracker wave execution through panel coordination, questionnaire updates, and wave-to-wave analysis.
• Monitor social listening signals and synthesize findings into regular reporting that complements structured VoC programs.
• Proactively track consumer and fitness industry trends and surface relevant market context that enriches primary research findings.
• Synthesize research findings into clear, draft-ready deliverables, including research summaries, presentations, and data pulls for cross-functional partners.
• Partner closely with CRM, data, and analytics teams to connect behavioral data with attitudinal insights, including using Databricks to pull, validate, and enrich research datasets.
• Support creative and product decisions through structured concept and copy testing.
• Partner with the Director of Consumer Insights to develop AI-assisted research workflows, including prompt-driven synthesis, automated survey logic, and repeatable processes that reduce time from data to decision.
• Coordinate research vendors and manage timelines, deliverables, day-to-day relationships, and work within established budgets.
• Manage research projects and cross-functional requests in Asana, maintaining visibility to timelines, deliverables, and stakeholder needs.

QUALIFICATIONS

• 3-5 years of experience in consumer insights, market research, or a related field.
• Hands-on Qualtrics experience, including survey programming, logic builds, and data management.
• Familiarity with online research communities or member panels; direct experience managing a community or panel is strongly preferred.
• Comfort working with social listening tools.
• Strong data hygiene and quality-assurance skills, with the ability to identify and resolve data issues before they affect downstream work.
• Curiosity about AI and its impact on research workflows; experience using AI tools for synthesis, reporting, survey design, or integration into research technology stacks is a strong differentiator.
• Comfort partnering with data and analytics teams and working with research and behavioral datasets.
• Clear written and verbal communication skills, with the ability to translate complex or messy data into actionable insights for non-research audiences.

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

• Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
• Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
• Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

Location: 7100 E Belleview Ave Suite 303, CO Corporate Office, Colorado 80111