Construction Equipment Sales Representative

Monroe Tractor

$50K — $150K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Prior experience with heavy agriculture equipment and/or construction equipment required.
  • Proven sales success in achieving or exceeding goals.
  • Strong problem-solving skills.
  • Exemplary customer service abilities and relationship-building skills.
  • Clear and effective communication skills.
  • Ability to manage time and territory with a strong sense of urgency.
  • Proficient in Microsoft Office and strong computer skills.

Responsibilities

  • Identify and engage prospective customers using diverse outreach methods.
  • Assist customers by actively listening to their needs and questions.
  • Explain product performance, application, and benefits clearly to prospects.
  • Describe available equipment options and tailor recommendations.
  • Build strong, lasting relationships with customers based on trust and support.
  • Overcome objections and successfully close sales while adhering to company standards.
  • Maintain and update information in the Client Relationship Management System (CRM).

Benefits

  • Base salary plus commission structure.
  • Monthly vehicle reimbursement and mileage compensation.
  • Comprehensive Medical, Dental & Vision Insurance coverage.
  • 401K Plan with matching contributions.
  • Generous Paid Time Off policy.
  • Short and Long Term Disability coverage.
  • Annual performance reviews to discuss growth and opportunities.
Full Job Description
Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 70 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven't changed, and neither have we. We're still a family-owned business!

The Construction Equipment Sales Representative is a professional sales position in which one is required to sell wholesale equipment utilizing diverse outreach methods to connect with prospective customers within your assigned territory. Territories are within Hampden, Hampshire & Berkshire counties. Successful Sales Representatives will establish long-lasting customer relationships, assist customers with equipment management, and be a resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering large capital equipment.

Pay: $50,000 - $65,000 base annual salary plus uncapped commission. We see our Sales Reps making an average annual income of $150,000 with many Sales Reps exceeding that substantially!

Sales Benefits
  • Base + Commission Pay Structure
  • Competitive Pay Plan
  • Frequent Industry Training

Benefits
  • Monthly vehicle reimbursement of $675 plus mileage
  • Medical, Dental & Vision Insurance
  • 401K Plan + Match
  • Competitive Paid Time Off Policy
  • Short/Long Term Disability
  • Annual Reviews
  • Generous Commission Plan

Qualifications
  • Prior experience with heavy agriculture equipment and/or construction equipment required.
  • Proven sales success in which goals were achieved or exceeded.
  • Problem-solving skills.
  • Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals.
  • Excellent customer service skills; a builder of relationships.
  • Clear and concise communications.
  • A strong sense of urgency, focusing on time & territory management.
  • Strong computer skills with a priority on Microsoft Office programs.

Responsibilities
  • Dedicatedly identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services.
  • Assist customers by asking questions and listening carefully to their responses.
  • Explain product performance, application, and benefits to prospective customers.
  • Describe all equipment options available for customer purchases.
  • Build strong rapport and life-long relationships with customers.
  • Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards.
  • Actively use and update the Client Relationship Management System (CRM).

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pay is commensurate with the applicant's experience, as it relates to the position.

Pay Range

$50,000-$150,000 USD

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