Community Development Manager - VA Referral Partnerships

24 Hour Home Care - Corporate Division

$85K — $101K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of outside sales or business development experience preferred
  • Background in home care or closely related healthcare settings
  • Experience managing accounts with the U.S. Department of Veterans Affairs (VA) highly preferred
  • Strong communication and strategic planning skills
  • Proficiency in Microsoft Office and Salesforce
  • Current driver's license and reliable transportation
  • Willingness to travel extensively (up to 80%)

Responsibilities

  • Generate leads and admissions through outreach with community and VA partners
  • Build and implement territory sales plans to meet growth goals
  • Create playbooks and tools to support the VA go-to-market strategy
  • Deliver presentations and training to educate referral sources
  • Track performance metrics and develop actions for sales optimization
  • Maintain accurate records in Salesforce and provide market feedback
  • Represent the company at community events to enhance brand presence

Benefits

  • Hybrid position with a significant portion of time spent in the field
  • Opportunity to strengthen community relationships
  • Focus on supporting Veterans and enhancing their access to care
  • Personal development in sales techniques and strategic planning
  • Flexible work schedule, accommodating various business needs
Full Job Description
The Role

The Community Development Manager drives statewide growth of non-medical caregiving services for Veterans. This role combines direct sales and strategic development-prospecting, nurturing, and maintaining partnerships with VA medical centers, Veteran Service Organizations, and community-based referral sources. In addition to building referral pipelines and achieving growth goals, the manager creates scalable playbooks, processes, and tools to expand the VA service line across the broader sales organization, ensuring sustainable, high-quality access to care for Veterans.

Primary Responsibilities
  • Generate leads, referrals, and admissions through consistent in-field and virtual outreach with community and VA partners.
  • Build and execute territory sales plans using the company's sales methodology to achieve and exceed growth goals.
  • Develop playbooks, processes, and tools that enable the broader sales team to execute the VA go-to-market strategy.
  • Deliver engaging presentations and in-service trainings to educate referral sources and drive utilization of services.
  • Track and analyze performance metrics, developing SMART actions to optimize sales and accelerate expansion.
  • Maintain accurate records of contacts, leads, and activities in Salesforce while providing timely market feedback.
  • Represent the company at community and philanthropy events to strengthen brand presence and relationships.

This is a hybrid position, with 80% of time in field and traveling regionally.

Work Schedule: Business hours are 8:00 a.m. to 6:00 p.m. Pacific Time. Depending on the position and business needs, employees may be required to work any scheduled shift within these operating hours.

What You Bring To The Table

Skills
  • Proven ability to meet and exceed sales targets and build lasting relationships
  • Excellent communication, presentation, and public speaking skills
  • Strategic planning and territory management capabilities
  • Strong organizational skills and attention to detail
  • Receptive to coaching and committed to continuous professional growth
  • Proficiency with Microsoft Office and Salesforce
  • Flexibility to work outside normal business hours and travel extensively (up to 80%)

Qualifications
  • 3-5 years of outside sales or business development experience preferred
  • Must have prior experience in home care or a closely related healthcare/home-based services environment (e.g., home health, home care coordination, in-home support services, or equivalent care delivery setting)
  • Experience managing accounts, contracts, or partnerships with the U.S. Department of Veterans Affairs (VA) highly preferred.
  • Current driver's license, auto insurance, and reliable transportation


What We Bring To The Table

The expected California Pay Range for this position:

$85,488-$101,525 USD

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