Commerce Retail Media Lead

PMG

$90K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in multi-channel retail media strategy development and execution.
  • Proven expertise in campaign optimization on retail platforms with a focus on audience targeting and bidding strategies.
  • Demonstrated ability in budget forecasting, allocation, and performance-based investment reallocation.
  • Experience with advanced analytics tools like Amazon Marketing Cloud to derive actionable insights.
  • Strong cross-functional collaboration history with analytics, creative teams, and retail operations.
  • Familiarity with beta programs and emerging ad formats, testing their impact on campaign strategies.

Responsibilities

  • Lead retail media strategy across multiple accounts, aligning with business objectives for measurable outcomes.
  • Execute high-budget search and display campaigns with precise audience targeting and creative deployment.
  • Mentor junior team members in campaign architecture and best practices, enhancing team output quality.
  • Manage senior client relationships, providing performance insights to inform investment decisions.
  • Collaborate with platform representatives to explore and scale new advertising options through structured experiments.
  • Align media strategies with inventory and pricing frameworks in partnership with Retail Operations.

Benefits

  • Access to professional development programs and mentorship for career advancement.
  • Generous paid time off policy to ensure work-life balance.
  • Paid parental leave to support employees during family events.
  • Competitive retirement plans with contribution matching.
  • Fertility support benefits for employees and their spouses.
  • Comprehensive healthcare coverage tailored by geography.
  • Pet insurance for employee's pets.
  • Company-funded lifestyle spending accounts for wellness activities.
  • Commuter benefits to assist with travel costs.
  • Eligibility for an annual bonus for all employees.
  • Volunteering opportunities with dedicated give-back hours.
  • Access to AI enterprise tools and training for skill enhancement.
Full Job Description
Who You Will Be Working With

At PMG, you'll lead alongside strategists, channel experts, analysts, and creatives who believe great results start with great partnerships. You'll guide cross-channel planning and connect the dots between audience, creative, and measurement-always with a supportive team ready to test, learn, and build on what works.

You'll partner closely with client stakeholders and PMG leaders, shaping roadmaps, sharing insights, and helping teams operate with clarity and confidence. You'll also mentor teammates, create space for new ideas, and champion thoughtful process improvements that raise the bar for everyone.

If you're excited to lead with empathy, collaborate deeply, and drive meaningful growth through connected retail media, you'll thrive here.

As a Commerce Retail Media Lead, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

What You Will Be Doing:
  • Lead end-to-end retail media strategy across multiple accounts, translating business objectives into full-funnel media plans that drive measurable outcomes (e.g., revenue growth, ROAS efficiency, new-to-brand acquisition).
  • Direct execution of high-budget search and display programs across retail platforms, ensuring precise pacing, advanced audience targeting, and seamless creative deployment to maximize performance and minimize waste.
  • Coach and guide junior team members on campaign architecture, QA rigor, and forecasting methodologies; elevate team output quality and build scalable best practices across accounts.
  • Own senior client relationships by leading strategic media discussions and delivering clear, insight-driven performance narratives that influence investment decisions and long-term growth planning.
  • Collaborate with platform representatives to identify, test, and scale beta opportunities and emerging ad formats; design structured experiments to validate impact and unlock competitive advantages.
  • Partner cross-functionally with Retail Operations to align media investments with inventory levels, pricing strategies, and PDP optimization-ensuring media efficiency and conversion readiness across the customer journey.

What You Will Bring:
  • Proven experience leading the end-to-end development and execution of multi-channel retail media strategies, connecting upper- and lower-funnel tactics to drive measurable business outcomes (e.g., revenue growth, ROAS, new-to-brand acquisition).
  • Hands-on ownership of campaign optimization across retail platforms, with a track record of refining audience targeting and bid strategies to improve efficiency and scale performance.
  • Demonstrated responsibility for budget planning and allocation across campaigns or accounts, including forecasting, pacing oversight, and reallocating investments based on performance insights.
  • Experience leveraging Amazon Marketing Cloud (AMC) or similar advanced analytics tools to uncover insights (e.g., path-to-conversion, audience behavior) and translate them into actionable media strategies.
  • History of working cross-functionally with internal teams (analytics, creative, retail operations) and external partners, ensuring alignment between media strategy and broader business goals.
  • Exposure to beta programs, new ad formats, or platform innovations, with experience testing, evaluating performance, and scaling successful initiatives into ongoing campaign strategy.


What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

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