A physician liaison's role is to strengthen relationships between physicians and healthcare networks to increase referrals and market share. They will work closely with the Regional Director and Lead Physicians to ensure that all marketing efforts are aligned with Panoramic Health's goals and objectives.
Responsibilities include:- Meeting with physicians and referring practices to build relationships and referral marketing plans
- Improving communication between internal and external teams, and between physicians and the hospital
- Collecting and organizing data from patient satisfaction surveys and other sources to understand patient experiences
- Developing and implementing marketing strategies, including campaigns and materials
- Educating referring practices on how to streamline the referral process and provide quality care
- Reporting to Lead Physicians and RDO on progress and growth strategies
- Representing the medical practice at networking events and other healthcare events
- Ability to aggregate data and reporting to show ROI on marketing efforts
- Tracking of visits with a minimum expectation set by leadership to be accomplished daily /weekly/monthly
Qualifications:- Bachelor's degree Healthcare Administration
- 5+ years of clinical experience
- Experience developing and delivering marketing materials and long-term partnerships with Physicians
- Proven track record to increase referrals and gain market share
- Ability to communicate effectively with members of the health care team.
- Familiarity with eLearning platforms and authoring tools
- Excellent communication, presentation, and writing skills.
- Ability to develop and deliver engaging training content.
- Proficient in Microsoft Office Suite and other common computer programs.
- Ability to adapt teaching style to meet the needs of the audience.
