Your role and responsibilities
As a Client Experience Marketing Event Strategist, you will drive IBM growth by delivering exceptional attendee experiences through strategic thinking and flawless operational management. You will partner across various teams to design and deliver events that connect audiences to IBM's innovation, turning engagement into measurable business outcomes.
Your primary responsibilities will include:
• Drive Event Strategy and Outcomes: Partner with demand generation, field marketing, and partner acceleration teams to define event objectives, target audiences, and success metrics that align to business goals, leveraging your expertise to ensure strategic alignment and measurable outcomes.
• Design Impactful Client Journeys: Develop integrated event experiences, including branding, content, and engagement strategies, focused on capturing and converting client interest into pipeline and revenue, showcasing your ability to craft compelling client-facing experiences.
• Optimize Performance and Measure Results: Maintain a relentless focus on post-event performance, leveraging a robust Response Lead Management (RLM) plan to ensure consistent pre- and post-event follow-up across field and sales teams, analyzing event results to extract performance insights and inform future event strategies.
• Innovate and Lead Event Excellence: Provide thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate IBM's event ecosystem, demonstrating your capacity for innovation and leadership in event strategy and delivery.
• Execute Events with Excellence: Manage all end-to-end event processes and tools, ensuring alignment with IBM's standards for audit, legal, and financial compliance, showcasing your ability to deliver high-quality events while maintaining operational integrity.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
• Event Strategy Development: Deep expertise in designing and executing event strategies that drive business outcomes, including defining event objectives, target audiences, and success metrics.
• Integrated Event Experience Creation: Experience with developing integrated event experiences, including branding, content, and engagement strategies, that capture and convert client interest into pipeline and revenue.
• Performance Optimization and Measurement: Experience in analyzing event results, extracting performance insights, and applying data-driven learnings to enhance future event strategy and impact.
• Event Innovation Leadership: Deep expertise in providing thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate event ecosystems.
• End-to-End Event Management: Experience with managing all end-to-end event processes and tools, ensuring alignment with organizational standards for audit, legal, and financial compliance.
Preferred technical and professional experience
• Event Innovation Expertise: Deep expertise in event innovation, with a proven track record of continuously improving processes, tools, and client engagement models to elevate event ecosystems.
• Advanced Event Analytics: Experience with analyzing complex event results, extracting nuanced performance insights, and applying data-driven learnings to enhance future event strategy and impact.
• Strategic Event Partnerships: Experience with partnering across multiple teams, including demand generation, field marketing, and partner acceleration teams, to define event objectives, target audiences, and success metrics that align to business goals.
OTHER RELEVANT JOB DETAILS
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
We consider qualified applicants with criminal histories, consistent with applicable law.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
