15+ years in leadership roles within Animal Health, Healthtech, or Pet Care industries
5+ years as a senior executive (VP or higher) managing multiple commercial departments
Bachelor's degree in Business Administration, Marketing, or a related field
Proven track record of developing successful long-term strategic plans
In-depth knowledge of veterinary and pet care market dynamics
Strong strategic thinking and data-driven decision-making abilities
Excellent negotiation and presentation skills for Board-level engagement
Responsibilities
Define and implement revenue growth strategies across retail and veterinary channels
Develop pricing strategies and product introduction tactics for market differentiation
Mentor department heads to cultivate a high-performance leadership culture
Ensure integration across departments for consistent messaging and client engagement
Build alliances with Product, Finance, and Operations to support revenue objectives
Manage departmental budgets for optimal resource allocation and ROI
Monitor market trends and adapt strategies for competitive advantage
Benefits
Full-time remote work with regional hub preferences
Leadership mentoring opportunities
Dynamic work environment across multiple commercial functions
Engagement with industry leaders at high-profile events and conferences
Full Job Description
Job Description:
Job Purpose/Overview
The Chief Revenue Officer (CRO) at Vetsource will lead the strategic vision and execution of our global growth strategy, driving total revenue, market leadership, and sustainable competitive advantage. This executive leader will oversee and integrate all revenue-generating functions including Marketing, Retail Sales, Veterinary Sales, Commercial Strategy, and Customer Success, ensuring full alignment with the company's broader mission and long-term financial goals. The CRO is responsible for designing a seamless customer journey, maximizing lifetime value, and ensuring operational excellence across all commercial departments.
While this is a full-time remote role, we are specifically looking to build our team around our regional hubs. Strong preference will be given to candidates residing in or near: • Portland, OR • Loveland, CO • Fountain Valley, CA
The Target Pay Range for this position is $262,000-$310,000 annually. At SDx/Antech/Vetsource, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.
Essential Duties & Responsibilities
Define and execute forward-thinking strategies that drive holistic revenue growth, maximize market penetration, and strengthen competitive positioning across both retail and veterinary channels.
Spearhead the development of pricing strategies, market positioning, and product introduction tactics that ensure differentiation and profitable growth across diverse market segments.
Oversee and provide mentorship to department heads (Marketing, Sales, Success, Category Management), fostering a high-performance culture that emphasizes leadership development and strategic agility.
Foster seamless collaboration and integration across all "under the umbrella" departments to ensure consistent messaging, unified client engagement, and optimized retention.
Build strong partnerships with Product, Finance, and Operations to drive shared objectives, ensuring that the product roadmap and financial modeling support aggressive revenue initiatives.
Oversee consolidated department budgets, ensuring efficient resource allocation and ROI-driven spend across marketing campaigns, sales incentives, and partner engagement.
Monitor global market trends, competitor movements, and shifting customer needs to refine strategies and pivot quickly in a dynamic landscape.
Provide strategic leadership to optimize the sales tech stack and processes; analyze data to provide accurate targets, pipeline forecasts, and performance metrics.
Manage strategic partnerships with key vendors, distributors, and industry partners to enhance product offerings and expand distribution channels.
Represent the company at high-level industry events and conferences to build brand equity and establish personal and organizational thought leadership.
Supervisory Responsibilities
Lead and drive achievement by setting high standards and holding senior team members accountable for KPIs and professional growth.
Influence cross-functional teams, fostering confidence and optimism in the organization's future.
Foster a positive, inclusive environment that encourages collaboration between technical, creative, and sales professionals.
Education & Experience
15+ years of progressive leadership experience in a technology-focused, B2B or B2B2C environment within the Animal Health, Healthtech, or Pet Care industries.
5+ years experience in a senior executive role (VP or higher) overseeing multiple commercial departments simultaneously.
Bachelor's degree in Business Administration, Marketing, or a related field
Proven ability to develop and implement long-term strategic plans that resulted in measurable revenue scaling.
Deep understanding of the veterinary and pet care market, including retail dynamics and B2B sales cycles.
Excellent strategic thinking and problem-solving skills, with the ability to translate complex data into actionable growth strategies.
Exceptional negotiation and presentation skills, with the ability to influence Board-level stakeholders and external decision-makers.
Proficiency with Salesforce (or similar CRM), sales enablement tools, and the Microsoft Office Suite.
Preferred Experience
Prior experience as a CRO or EVP of Sales in a high-growth startup or entrepreneurial setting.
MBA highly preferred.
Experience in scaling revenue operations within high-growth, fast-paced, or "scale-up" environments.
Prior experience in pharmaceuticals or veterinary services, with a specific focus on the intersection of healthcare and retail.
A robust professional network of key opinion leaders (KOLs) and influencers within the pet care industry.
Experience in the animal health industry
About Mars Inc
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
