About the RoleScale Computing is adding a Chief Marketing Officer (CMO) to its executive team to build and lead the marketing function as a strategic growth engine for the company. The CMO will own marketing strategy, demand generation, brand, and channel enablement at the executive level, with a seat at the leadership table and direct accountability for pipeline and revenue impact.
This is an in-office role based at our Austin, TX or Indianapolis, IN offices.
We are looking for a proven marketing executive with deep experience in channel-centric, partner-led sales motions: someone who has built demand generation engines that fuel indirect sales through resellers, MSPs, VARs, or distributors, not just direct or PLG motions. As Scale Computing's product portfolio has expanded, this leader will be responsible for scaling the marketing infrastructure, team, and strategy to generate qualified pipeline across every product line and every channel partner tier.
What You'll Do- Define and own overall marketing strategy, brand positioning, and go-to-market plans across Scale Computing's full product portfolio.
- Grow Scale Computing's channel marketing function, including partner marketing programs, co-branded campaigns, MDF/co-op strategy, and partner enablement content that drives pipeline through resellers, MSPs, distributors, and VARs.
- Design and scale demand generation programs (direct and partner-sourced) that produce qualified, sales-ready leads and measurable pipeline and marketing-sourced revenue across all product lines, including newly acquired or launched offerings.
- Partner closely with Sales and Channel/Partner leadership to align marketing investment with pipeline targets, partner tiering, and revenue goals.
- Shape the marketing team's structure, hiring plan, and budget to support a multi-product, channel-heavy growth strategy.
- Own brand strategy and positioning as the product portfolio broadens, ensuring message-market fit across new and existing offerings.
- Establish marketing operations, attribution, and reporting (MQLs, pipeline contribution, CAC, marketing-sourced revenue) to prove pipeline and revenue impact from both direct and channel-sourced marketing.
- Represent marketing at the executive/board level, tying marketing strategy directly to company growth objectives.
Requirements
- 10+ years in senior marketing leadership, including prior experience as a CMO or VP of Marketing at a larger scale; Bachelor's degree required, MBA a plus.
- Demonstrated success building and scaling channel/partner marketing programs: you understand co-op/MDF, partner enablement, and how to generate demand through a partner ecosystem, not just direct sales.
- Track record of building lead generation and demand gen engines that scale across a growing or diversifying product portfolio.
- Experience in B2B technology, infrastructure, or IT channel markets strongly preferred (e.g., hardware, hyperconverged infrastructure, edge computing, or similar).
- Executive presence and experience operating as a strategic partner to the CEO and sales leadership, not just a campaign operator.
- Strong people-leadership skills, with experience growing and developing marketing teams to meet a company's evolving needs.
- Data-driven approach to marketing investment, with fluency in pipeline/revenue attribution across direct and channel sources; energized by building new programs as well as strengthening what's already working.
BenefitsScale Computing offers a comprehensive benefits package, effective the first of the month following your date of hire:
- Medical, dental, and vision insurance
- Company-paid life insurance, short-term disability, and long-term disability
- Flexible Spending Accounts, additional life/AD&D coverage, critical illness and hospital indemnity, legal insurance, and pet insurance
- 401(k) plan
- Employee-directed Paid Time Off (no fixed annual allotment) plus 10 paid company holidays
- Paid parental leave for births, adoptions, and foster placements
- Volunteer Time Off (VTO)
