5-8 years in digital marketing, including senior roles like CMO or Head of Marketing.
Hands-on experience with paid media strategies, essential for this position.
Strong grasp of performance marketing, attribution, and funnel management.
Experience in leading cross-functional marketing teams effectively.
Strategic thinker with the ability to execute at a tactical level.
Experience in agency environments managing multiple priorities.
Responsibilities
Own the overall marketing strategy for assigned brands or initiatives.
Translate business objectives into actionable channel strategies and KPIs.
Lead and mentor a cross-functional team, fostering collaboration and accountability.
Guide media buying strategies and oversee optimization processes.
Align creative campaigns with performance goals and brand narratives.
Oversee email lifecycle marketing to support acquisition and retention efforts.
Regularly analyze performance data to identify growth opportunities.
Benefits
Remote work flexibility.
Opportunity to lead a talented marketing team.
Impactful contributions to various businesses.
Engagement with a high-performing digital marketing agency.
Full Job Description
Onda is seeking an experienced, execution-focused Chief Marketing Officer to lead a dedicated internal marketing team consisting of a Media Buyer, Email Marketer, and Creative Campaign Manager. This team will work together with the unified goal of helping Onda's clients grow their Ecommerce business and thrive through Onda's digital marketing services. This role is ideal for a senior marketing leader who has years of hands-on media buying experience, understands performance marketing deeply, and can connect strategy to execution. The CMO will own high-level marketing direction while actively guiding channel strategy, creative alignment, and performance optimization.
This is not a purely advisory role-you will be close to the work, the data, and the team. Key Responsibilities Marketing Strategy & Leadership
Own overall marketing strategy for assigned brands or internal initiatives.
Translate business goals into clear, actionable channel strategies.
Ensure alignment between paid media, email/CRM, and creative campaigns.
Set priorities, KPIs, and success metrics for the team.
Team Leadership & Pod Management
Lead and mentor a cross-functional pod including:
Media Buyer
Email Marketer
Creative Campaign Manager
Provide strategic direction, feedback, and performance guidance.
Ensure strong collaboration and accountability across roles.
Elevate team output through clarity, structure, and coaching.
Paid Media Strategy & Oversight (Required)
Bring hands-on experience in paid media (Meta, Google, TikTok, Amazon, or similar).
Guide media buyers on:
Account structure
Budget allocation
Creative testing frameworks
Scaling vs efficiency decisions
Review performance data and identify optimization opportunities.
Step in tactically when needed to troubleshoot or guide execution.
Creative & Messaging Alignment
Ensure creative campaigns align with performance goals and brand strategy.
Partner closely with the Creative Campaign Manager to:
Maintain brand voice and storytelling
Leverage founder stories and key narratives
Ensure creative supports funnel stages
Balance brand-building with conversion-focused messaging.
Email & Lifecycle Strategy
Oversee lifecycle marketing strategy in collaboration with the Email Marketer.
Ensure email supports acquisition, conversion, retention, and LTV growth.
Align email strategy with paid media and creative campaigns.
Performance Analysis & Optimization
Review cross-channel performance regularly.
Identify trends, risks, and growth opportunities.
Use data to inform decisions and prioritize initiatives.
Communicate insights and recommendations clearly to leadership or clients.
Requirements
5-8 years of experience in digital marketing.
Previous experience as a CMO, Head of Marketing, Growth Lead, or similar senior role.
Hands-on paid media experience (this is required, not optional).
Deep understanding of performance marketing, funnels, and attribution.
Experience leading cross-functional marketing teams.
Strong strategic thinking paired with execution-level understanding.
Ability to work part-time/fractionally while delivering high impact.
Comfortable working in an agency environment with multiple priorities.
Preferred Qualifications
Agency experience (digital, performance, or growth-focused).
Experience working with e-commerce, DTC, or service-based brands.
Familiarity with tools like Meta Ads Manager, Google Ads, Klaviyo, GA4, etc.
Strong communicator who can simplify complex strategy for teams.
What Success Looks Like
Clear, aligned marketing strategy across channels
Strong performance and accountability within the pod
Improved efficiency, scalability, and results
Teams that feel supported, focused, and empowered
Marketing efforts tied directly to business outcomes
Why Onda
Work with a high-performing digital marketing agency
