The Role
We9re hiring Ruxlo9s first Chief Marketing Officer. You9ll report direct to the CEO, sit on the leadership team, and own every marketing effort at the company. Your first priorities are go-to-market and the brand.
At the start you are the marketing team. You9ll set the go-to-market strategy and carry it out yourself: positioning, messaging, launch plans, campaigns, partnerships and the work on the ground that makes a launch land. You9ll also own the Ruxlo brand. That means shaping how it looks, sounds and shows up everywhere, and making sure people trust it and remember it. You9ll hire as the motion proves out, but the first stretch of this job is doing all of it with your own hands.
Nothing here comes with a proven playbook, so you9ll need to be comfortable experimenting. That means testing ideas quickly and cheaply, measuring what happens, dropping what doesn9t work and doubling down on what does. Growth here is earned, not bought, and we measure it by real usage rather than vanity numbers. The CMO who succeeds here builds a brand people believe in, proves the go-to-market motion in our first market, and turns it into a launch we can repeat.
What9s hard: You9re a team of one at the start, and you9ll be running experiments without a playbook to lean on. If that sounds like the appeal rather than the warning, we should talk.
What You9ll Own
- Build and own Ruxlo9s go-to-market strategy, covering positioning, messaging, audiences, channels and launch plans, and then carry it out yourself.
- Own the Ruxlo brand across every surface: the product, the website, social, print, events and the press. Make sure it looks, sounds and behaves the same everywhere.
- Plan and run our market launches end to end, including the local, on-the-ground work that makes a launch land.
- Design and run marketing experiments. Set a hypothesis, test it quickly and cheaply, measure the result, and decide whether to scale it or stop.
- Define the marketing metrics that matter, report on them honestly and adjust the plan when the numbers say to.
- Work closely with product and engineering so that marketing and the product tell one story and growth is built into the experience.
- Build relationships with partners, local organizations and the press.
- Manage the marketing budget and vendors, and decide when and whom to hire as the function grows.
What You Bring
Core Competencies
- Excellent verbal and written communication skills
- Ability to work well independently or as part of a team
- Adaptable and comfortable working in ambiguity
- Strong ownership and follow-through
- Effective use of AI tools in daily work
- Sound decision-making and prioritization
- Open to feedback, and able to give it well
- Collaborative across functions
Position Specific Requirements
- At least 10 years in marketing, including senior leadership at an early-stage company where you built the function from scratch.
- A consumer or two-sided app you took from launch to real traction. You can walk us through what you did and what the numbers showed.
- Leadership experience through a successful exit, either an acquisition or an IPO.
- A track record of building brands people trust and remember.
- Comfort being a team of one: you write, design, launch and measure, and you also set strategy.
- An experimental mindset backed by analytical rigor. You make decisions from data, not opinion.
- Ability to be onsite 4 days/week in Manasquan, NJ.
Preferred Experience
- Experience in a two-sided marketplace, especially one serving both consumers and service professionals.
- Local or hyperlocal launches, where the unit of growth is a town or a neighborhood.
- Direct mail, community marketing or field marketing at scale.
- SEO and AI-answer discovery for large sets of pages.
- Background in home services, real estate or property technology.
- Experience at a founder-led or bootstrapped company.
This is a dedicated, in-house role, we are not considering fractional, part-time or consulting arrangements. Candidates must be authorized to work in the United States. We do not offer visa sponsorship. We are not accepting candidate submissions from agencies or third-party recruiters for this role. Unsolicited resumes sent to Ruxlo or any of our employees will be treated as direct applications and no fee will be paid for any resulting hire.
