Acuity is seeking a Channel Marketing Specialist - SEO & SEM to strengthen Acuity's digital presence and enhance the customer experience across owned and paid channels. This role develops and executes search engine optimization (SEO), answer engine optimization (AEO), search engine marketing (SEM), and website strategies designed to improve discoverability, engagement, and conversion while ensuring digital experiences for agents and policyholders align with Acuity's brand identity and communication strategies.
Internal Deadline to Apply: Friday, November 20thESSENTIAL RESPONSIBILITIES:
- Exemplify Acuity's Common Purpose through daily actions as a leader and role model and encourage consistent customer-focused behaviors within the department and across Acuity.
- Help Acuity implement effective digital channel and website marketing practices grounded in market research, customer insights, search trends, and consumer behavior.
- Collaborate across Communications, Marketing, IT, business, and external partner teams on shared digital projects, priorities, and strategies.
- Manage and maintain accurate, accessible, user-focused website content and experiences, including CMS updates, landing pages, navigation, content governance, and ongoing enhancements.
- Monitor and improve digital performance through SEO, SEM/paid search, campaign optimization, web analytics, conversion optimization, and online community management.
- Develop and maintain SEO and SEM plans, including keyword strategy, content optimization, paid search campaign support, budget stewardship, testing, and performance reporting.
- Partner with stakeholders to shape the website roadmap and prioritize enhancements based on customer needs, search insights, analytics, accessibility, and business objectives.
- Evaluate website journeys and landing-page experiences, recommending improvements to information architecture, usability, content, calls to action, and conversion paths.
- Establish and monitor digital performance measures and communicate insights, trends, and recommendations to key stakeholders.
- Maintain a consistent corporate image throughout all Acuity product lines, promotional materials, and events.
- Demonstrated ability to manage multiple projects/deadlines.
- Highly regular, predictable attendance.
EDUCATION:
Bachelor's degree in business/marketing or communications preferred.
EXPERIENCE:
- Experience in marketing communications with emphasis on SEO, AEO, SEM/paid search, website strategy, CMS management, web analytics, and/or content marketing.
- Proven understanding of consumer decision journeys, search behavior, and the role digital channels and website experiences play in driving desired outcomes.
- Working knowledge of AI search trends/strategies, keyword research, on-page and technical SEO fundamentals, paid search campaign management, and performance reporting tools.
*Acuity does not sponsor applicants for U.S. work authorization.*
This job is classified as exempt.
The salary range for this position is $66,000 - $98,000 annually. This salary range is an estimate and the actual salary will vary based on applicant's education, experience, knowledge, skills, and abilities.
For this role, Acuity offers a comprehensive benefits package, including a generous 401(k) contribution, medical, dental, vision, life and disability insurance, paid time off, an Employee Assistance Program, and more. A full description of benefits and eligibility will be provided to candidates during the hiring process.
Acuity will include at least one in-person interview during the hiring process for all positions.
