Help empower our global customers to connect to culture through their passions.What You'll Do:Own the Sneakers Category End-to-End- Define and execute the growth strategy for sneakers within the platform
- Own category-level performance across supply, engagement, and revenue
- Establish quarterly goals, leading indicators, and operating rhythms
Be the Market & Culture Expert- Maintain deep, current knowledge of sneaker culture, including:
- Key sellers, creators, collectors, and resellers
- Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
- Drops, releases, brand dynamics, and cultural moments
- Pricing dynamics, liquidity, and resale economics
- Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
Supply & Creator Acquisition- Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
- Personally recruit and onboard flagship sellers who set the tone for the platform
- Develop seller strategies that balance credibility, storytelling, and commerce
Commerce Strategy & Category Moments- Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
- Partner with Category Marketing to design culturally authentic activations
- Experiment with new approaches and iterate quickly based on performance and feedback
Cross-Functional Leadership- Work closely with Account & Partnerships Managers to scale seller acquisition and support
- Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
- Provide clear, actionable insights from the market to influence roadmap prioritization
Build the Playbook- Document learnings, frameworks, and best practices that can be reused across future categories
- Help define what "great" looks like for category ownership at StockX
- Support hiring and onboarding as the sneaker category team grows
About you:- Deeply embedded in sneaker culture - you know the people, platforms, trends, and economics, and you're already plugged into the ecosystem
- 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
- Comfortable owning outcomes, not just strategy - you execute, iterate, and adapt
- Strong relationship builder with credibility among sellers, creators, and community members
- Data-literate and commercially minded - you understand pricing, margins, liquidity, and incentives
- Entrepreneurial, scrappy, and energized by building something from the ground up
Nice to Have:- Existing network of sneaker resellers, store owners, creators, or influencers
- Experience buying and selling sneakers or operating within resale marketplaces
- Familiarity with content-driven commerce, creator platforms, or enthusiast communities
- Experience working cross-functionally with product and engineering teams
Why This Role Matters:Sneakers will define the early perception and success of this new commerce initiative at StockX. This role sets:
- The cultural bar for the platform
- The go-to-market & growth blueprint for future categories
- The credibility of StockX with the sneaker community
You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.
Pursuant to the Colorado Fair Pay Act, the base salary range in Colorado for this position is $120,000 to $130,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary.
