The OpportunityThe Casino Experience Manager leads the creative development and campaign execution of player engagement experiences across BetMGM Casino. The role turns engagement strategy into polished, player-facing activations, including free-to-play games, quests, challenges, tournaments, progressive jackpots, Live Casino promotions, cross-sell experiences, and other gamified campaigns across channels and regulated markets.
Working across Casino, Creative, Content, CRM, Product, and third-party game studios, this manager develops campaign concepts and creative briefs, defines asset requirements, and coordinates activations from early concept through launch. The role partners with the relevant teams on player messaging and delivery, helping create a consistent experience across touchpoints. Where needed, the role may also provide creative support for select campaigns, supplementing internal or external design resources. The role uses player insights and campaign results to strengthen creative decisions and improve future activations.
Responsibilities- Lead creative production and campaign development for Gaming Experience initiatives, from initial concept and positioning through launch and post-campaign refinement.
- Develop integrated campaign concepts for free-to-play games, quests, challenges, tournaments, jackpots, Live Casino promotions, cross-sell journeys, and other engagement mechanics.
- Create clear creative briefs that define the player proposition, campaign narrative, audience, messaging hierarchy, visual direction, required assets, channel adaptations, timelines, and approval needs.
- Provide hands-on creative development for select Gaming Experience campaigns, producing campaign assets when appropriate and supplementing internal or external design resources when additional capacity is required.
- Partner closely with Casino Engagement Manager, Brand, Creative, Promotions, CRM, Casino Content, Product, VIP, Legal, and Compliance teams to deliver cohesive, player-first campaigns aligned with broader BetMGM priorities.
- Serve as the day-to-day creative and production lead for third-party game studios and suppliers, providing direction, consolidating feedback, reviewing concepts and assets, and ensuring work meets brand, product, regulatory, and technical requirements.
- Guide the creative identity and presentation of engagement experiences across lobby placements, CRM, in-product messaging, paid and owned channels, and supporting promotional materials.
- Own campaign production plans, asset trackers, review cycles, dependencies, approvals, and launch-readiness checkpoints across multiple concurrent initiatives.
- Guide the development and refinement of player-facing copy, promotional messaging, naming, calls to action, experience instructions, and supporting operational materials in partnership with relevant teams.
- Facilitate concept reviews and creative critique sessions, balancing player appeal, brand consistency, feasibility, market requirements, and commercial objectives.
- Improve creative workflows, templates, briefing standards, asset specifications, documentation, and supplier operating processes to increase visibility, consistency, and speed to market.
- Manage external production relationships and assigned campaign budgets, including scope alignment, estimates, timelines, deliverables, and invoice or spend tracking where applicable.
- Use customer insights, market trends, competitor activity, and campaign results to identify opportunities and strengthen future creative and campaign decisions.
- Coordinate QA of player-facing experiences and assets across devices, channels, and markets; track issues and ensure creative defects or inconsistencies are resolved before launch.
- Communicate campaign status, creative recommendations, launch risks, and decisions through concise briefs, presentations, recaps, and stakeholder updates.
- Act as a subject-matter expert for Casino Engagement campaign development, creative production, and external studio collaboration.
Essential Functions- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications- Bachelor's degree in marketing, advertising, graphic or interactive design, communications, or a related field, or equivalent professional experience.
- 5+ years of experience in integrated marketing, brand management, creative production, campaign management, gaming, digital entertainment, CRM, or a related field.
- Demonstrated experience leading multi-channel campaigns from concept through execution, with accountability for creative quality, timelines, approvals, and cross-functional alignment.
- Strong creative judgment and the ability to translate business goals, audience insights, and product mechanics into clear campaign ideas and player-facing experiences.
- Experience writing creative briefs and directing internal creative teams, agencies, vendors, or external studios through structured review and feedback cycles.
- Hands-on design skills, with the ability to create, adapt, and prepare high-quality digital campaign assets for select initiatives when additional creative support is required.
- Proficiency with Adobe Photoshop or comparable design software; familiarity with other Adobe Creative Cloud applications is an asset.
- Excellent written communication and copy-editing skills, with the ability to simplify complex mechanics into clear, engaging player messaging.
- Working knowledge of brand development, visual identity, content production, digital asset workflows, file formats, image specifications, and channel-specific creative requirements.
- Strong project and production management skills, including comfort managing concurrent launches, dependencies, budgets, stakeholders, and changing priorities.
- Proven ability to collaborate across Creative, Brand, Promotions, CRM, Product, Technology, Casino Content, Legal, Compliance, Analytics, VIP, and Commercial teams.
- Comfort using customer segments, campaign results, and performance insights to inform creative decisions; advanced reporting or analytics ownership is not required.
- Familiarity with online casino, Live Casino, free-to-play games, loyalty, gamification, jackpots, tournaments, or promotional mechanics is strongly preferred.
- Experience working in a regulated industry, or the ability to quickly learn promotional, responsible gambling, and market-specific requirements.
- Proficiency with standard productivity and project-management tools; familiarity with Workfront or similar workflow platforms and creative or design tools is an asset.
- Self-directed, highly organized, collaborative, and comfortable operating in a fast-paced environment with a high standard for execution quality.
- Willingness to support occasional evening or weekend launches, monitoring, or issue resolution during peak campaign periods.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
CompensationThe pay range for this position is as follows:
111,800.00--149,100.00
Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
