Job SummaryThe Major Pursuits Capture Strategist is a critical position within the Marketing and Communication Team that leads and manages the end-to-end opportunity capture process for identified must-win key opportunities and ensures disciplined pursuit execution. This role is responsible for identifying, qualifying, and securing high-value, strategic opportunities that substantially advance the company's pipeline, earnings, market position, and long-term growth objectives.
In close collaboration with Client Account Management (CAM) teams, technical teams, and the Pursuits + Work Winning team, the Senior Manager plays an integral role in positioning the firm to win and drive successful outcomes on large, competitive procurements.
Responsibilities & QualificationsPursuit Strategy and Leadership
- Partner with CAM teams and Sector and growth leaders to identify potentially viable key opportunities, and lead Opportunity Assessment for each.
- Partner with the Pursuit Manager and technical team to make Go/No-Go determinations based on opportunity assessment outcomes.
- Monitor and record opportunity assessment progress and engage all required Pursuit and Interview Team resources once a Go decision is made.
- Facilitate pursuit strategy workshops and alignment sessions with technical leads, project partners, CAM teams, the Strategic Pursuit Committee, executive sponsors, and other relevant stakeholders.
- Represent TYLin in support of alternative delivery and/or joint venture pursuits led by partner firms.
- Engage throughout the full pursuit lifecycle: capture planning, proposal development, and interview coaching, and presentation preparation.
Capture Planning: Opportunity Assessment + Win Strategy
- Set up Capture Plans to organize opportunity assessment, go/no-go evaluation, client intelligence, positioning analysis, and win strategies, and measure progress.
- Drive the evolution of capture plans throughout the capture planning life cycle - opportunity assessment and win strategy - ensuring timely updates, additional inquiry and decision-making, and follow-on actions.
- Implement iterative Go/No-Go decision-making processes, and revisit decisions as new information is obtained.
- Conduct project and client research, risk assessment, SWOT analysis, and competitor analysis.
- Upon a Go decision, activate pre-positioning, client and partner engagement, and win strategy development.
- Lead client influencer mapping, identifying relationship gaps and targeting key decision makers for engagement
- Facilitate client engagement activities to generate critical client insights into project issues and challenges to shape win themes, solutions, and team strategy.
- Manage pursuit schedules, action logs, intelligence synthesis, and deliverables.
Proposal Development Oversight and Review
- Download capture planning intel to Proposal Team - Proposal Manager, Proposal Coordinator, Graphic Designer, production team, and other engaged resources.
- Provide oversight of proposal development and participate in formal proposal reviews.
- Ensure our winning story, including project issues, win themes, innovative solutions, convincing proofs, and team strategy are captured in, and clearly communicated, throughout the proposal.
Interview Coaching and Presentation Preparation
- As presentation coach, support the interview team by improving stage setting, executive presence, clarity of communication, delivery, and team chemistry.
- Adapt our winning story to interview format and optimize the presentation in partnership with Graphic Design.
- Lead Question & Answer preparation and strategy
- Schedule and conduct a series of increasingly structured and focused rehearsals
Stakeholder Coordination
- Coordinate cross-functional teams, including CAM, technical, commercial, and marketing.
- Partner with CAM and Business Development leaders to align pursuit-specific client engagement tactics with Client Account plans and strategies.
- Engage Strategic Pursuits Committee and/or executive sponsors at key pursuit milestones.
- Coordinate with legal, finance, and risk management for contract review and pricing strategies.
Performance & Reporting
- Track pursuit metrics, win rates, and lessons learned.
- Lead post-pursuit debriefs, capture feedback and lessons learned, and implement continuous improvement strategies.
- Maintain visibility into the pipeline of major opportunities and improve the quality of pipeline forecasting.
Qualifications
- Bachelor's degree in marketing, communications, engineering, or related field.
- 10+ years of experience in proposal management, capture strategy, or business development, preferably in the architecture, engineering, and construction, or professional services fields.
- Demonstrated success leading and managing capture planning processes for large, complex pursuits.
- Experience working with public-sector procurement processes.
- Strong strategic thinking and competitive positioning skills.
- Executive-level communication and facilitation skills.
- Advanced project management capabilities.
- Ability to influence without direct authority.
- Strong understanding of infrastructure delivery models (Design-Build, Design Bid Build, Construction Manager/General Contractor, Public-Private Partnership, etc.).
- High attention to detail with strong deadline management.
Additional InformationTYLin is committed to pay equity. As part of that commitment, we have provided the base compensation of $175,000 annually for this position and local market. We recognize that each candidate brings a unique set of skills, experience, education and competencies to the table that will be reflected in our offer. TYLin is proud to offer exciting career development opportunities.
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TYLin offers a comprehensive total rewards package. Our benefits may include extensive medical, disability and life insurance coverage, continuing education benefits, paid time off, employee assistance program and a retirement savings plan with company matching contributions.
We encourage all candidates to explore our total rewards offering.
Collaboration, mission-driven focus, discipline, and leadership skills developed through military service benefit us all. Whether you are a Veteran, Guardsman or Reservist, a Military Spouse or you are planning to transition to civilian life in the near future, we welcome and value your application.
