Role OverviewThe Commercial Capabilities / SRM Manager owns the development and deployment of commercial and financial capabilities that enable sustainable, profitable growth across LATAM. This role combines strong commercial judgment with financial acumen to strengthen the quality of business decisions, improve value creation, and ensure disciplined allocation of resources.
The role establishes frameworks, tools, governance, and operating routines that connect customer, channel, distributor, and e-commerce strategies with business-unit financial plans and performance. It partners closely with Finance and cross-functional leaders to translate market opportunities into robust business cases, assess financial trade-offs, and track value realization.
The role leads Strategic Revenue Management, Joint Business Planning, Pricing Architecture, Trade Spend Efficiency, CATMAN, Distributor Management, and connected e-commerce Strategy, with accountability for linking these capabilities to revenue, margin, profit, cash, and return-on-investment outcomes.
Key Accountabilities- Define and execute the Commercial Capabilities roadmap for LATAM, prioritizing initiatives based on strategic fit, business impact, financial value, and market needs.
- Lead Strategic Revenue Management, including pricing, pack-price architecture, mix, profitability, and commercial value creation; quantify implications for net sales, gross margin, and profit delivery.
- Own Pricing Architecture standards, governance, price corridors, price ladders, and decision principles across relevant categories, customers, and channels, using financial analysis to evaluate elasticity, price realization, mix, and margin trade-offs.
- Establish and deploy a Joint Business Planning framework for priority customers and distributors, connecting customer growth plans to financial targets, investment requirements, risks, and measurable value delivery.
- Lead Trade Spend Efficiency by improving investment governance, transparency, evaluation, compliance, and return on commercial spend; strengthen planning, forecasting, post-event evaluation, and alignment with Finance.
- Define the framework for Distributor Selection, Scorecards, and Pay-for-Performance, including strategic fit, coverage, execution, financial health and performance, profitability, cash implications, and growth potential.
- Develop the E-commerce Strategy as an integrated component of the broader commercial strategy, including digital shelf, assortment, pricing, content, availability, conversion, and profitable growth; evaluate channel economics and investment returns.
- Partner with Finance to develop financial scenarios, business cases, sensitivity analyses, and performance reviews for commercial initiatives; ensure assumptions, risks, and expected benefits are transparent and consistently tracked.
- Establish performance measures and review routines that monitor revenue, gross margin, trade investment, contribution, and return on investment, enabling timely corrective actions when results deviate from plan.
Organization Impact- Improves the quality, consistency, and speed of decisions related to pricing, customer plans, trade investments, distributors, shoppers, and e-commerce by integrating commercial insight with financial analysis.
- Enables more effective allocation of commercial resources toward profitable growth opportunities and strengthens accountability for financial outcomes.
- Builds scalable capabilities and common standards while allowing for relevant local market execution.
- Strengthens collaboration between Commercial, Finance, and local markets, creating a shared view of business performance, opportunities, risks, and value realization.
Decision Making & Problem Solving- Uses financial, customer, channel, market, shopper, and performance data to identify opportunities and assess revenue, margin, profit, cash, and investment trade-offs.
- Evaluates business cases, scenarios, and sensitivities to recommend actions that balance growth, profitability, affordability, and market realities.
- Balances regional standardization with local market requirements and business realities.
- Identifies risks in pricing, trade spend, distributor performance, e-commerce, and customer planning, and establishes corrective actions in partnership with Finance and relevant business leaders.
Minimum Knowledge and Experience Required- Bachelor's degree in Finance, Business, Marketing, Economics, Engineering, or a related field; advanced degree or MBA preferred.
- 15+ years of experience across commercial strategy, finance, sales strategy, revenue growth management, customer development, category management, trade marketing, e-commerce, financial planning and analysis, or related capabilities.
- Demonstrated financial acumen and experience applying financial analysis to commercial decisions, including P&L and margin management, forecasting, budgeting, business-case development, investment evaluation, and performance tracking.
- Experience as a Country Manager, leading a business unit and delivering against commercial and financial targets; or equivalent experience with substantial P&L ownership and cross-functional business leadership.
- Strong understanding of pricing, promotions, trade investment, customer planning, distributor management, e-commerce, and commercial profitability.
- Proven ability to translate financial, commercial, and business performance data into actionable recommendations and measurable outcomes.
- Demonstrated success leading cross-functional initiatives and influencing stakeholders in a matrixed organization, including effective partnership with Finance.
Core Capabilities- Strategic, commercial, and financial thinking
- Revenue growth, margin, and profitability orientation
- Financial modeling, business-case development, and investment evaluation
- Customer and shopper centricity
- Data-driven decision-making and performance management
- Cross-functional leadership and influence
- Change management and capability building
- Clear communication and storytelling
SALARY RANGEThe salary range for this position is:
$110,800 - $166,300 Annual
At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
ELIGIBILITYApplicants must meet a minimum 18-year age qualification.
