The Campaign Strategistdevelops and oversees multi-channel campaign strategies across a portfolio of clients, ensuring each initiative is grounded in strong audience logic, funnel movement, and clear business objectives. This role focuses on defining audience strategy, writing BRDs, shaping campaign requirements, and improving operational processes. The strategist must be able to manage multiple client strategies simultaneously, balancing deep strategic engagements with fast-turn, ad-hoc requests. Success in this role requires strong intuition for how to move prospects through the funnel, how to deploy audiences effectively, and which KPIs matter at each stage.
Duties and Responsibilities
- Campaign Strategy DevelopmentBuild endtoend campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment.
- Audience StrategyDefine segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decilebased strategies and scoring models.
- BRD CreationTranslate strategic direction into clear, actionable Business Requirements Documents for analytics and operations teams.
- Funnel & Journey MappingDesign pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success.
- MultiClient Strategy ManagementOversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and responsiveness.
- AdHoc Strategic SupportRespond quickly to shortturn or surfacelevel requests while maintaining strategic integrity and consistency across all client work.
- CrossFunctional PartnershipPartner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly and audiences are deployed strategically.
- Process ImprovementIdentify workflow gaps, inefficiencies, and opportunities to streamline campaign development and audience selection processes.
- Strategic AlignmentWork closely with crossfunctional teams to ensure strategic cohesion without performing executional tasks.
- Performance InterpretationInterpret highlevel campaign results and translate them into strategic insights and recommendations.
- Client CommunicationPresent strategies, audience plans, and campaign frameworks clearly and persuasively.
- Executive Stakeholder EngagementCommunicate complex marketing strategies, audience insights, and recommendations with confidence, influencing Director-, VP-, and C-level stakeholders to drive alignment and decision-making.
Required Qualifications
- 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
- Proven ability to build campaign strategies, define target audiences, and map leadtocustomer journeys.
- Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
- Strong ability to write structured, actionable BRDs.
- Deep intuition for funnel movement and the KPIs that matter at each stage.
- Ability to juggle multiple strategies, deadlines, and adhoc requests without sacrificing quality.
- Experience across all funnel stages, including prospect, lead, and customer.
- Skilled at articulating strategy to technical and nontechnical stakeholders.
- Experience identifying workflow gaps and proposing scalable solutions.
Preferred Qualifications
- Experience partnering with analytics teams and interpreting their outputs.
- Familiarity with CRM platforms, CDPs, or marketing automation tools (conceptually).
- Exposure to multichannel campaign environments (email, paid media, direct mail, etc.).
- Understanding of testandlearn frameworks and experimentation strategy.
- People leadership or coaching experience.
Travel Requirement
20%+
Any reference to years of experience should be disregarded in the UK
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
