5+ years in B2B, corporate, consumer, or digital communications at a senior level
Strong strategic client consultancy skills
Proven track record in account retention and profitable growth
Expertise in integrating digital marketing with PR
Demonstrated success in securing new business and increasing client revenues
Leadership skills to develop and motivate teams
Responsibilities
Engage strategically with clients to enhance marketing and communications
Ensure excellent client communication, defining KPIs and service agreements
Deliver consultancy and manage campaigns across various channels
Lead new business processes and sell agency credentials
Maximize media relations and create opportunities for clients
Oversee high-quality content creation and strategy implementation
Monitor team performance and manage budgets effectively
Benefits
Hybrid work environment
Generous PTO
Paid parental leave
Medical, dental, and vision benefits + life insurance from day one
401k with employer match
Travel programs
Up to $2k donation to a charity of your choice
Full Job Description
Purpose of the role The Campaign Director is a senior strategic and creative client-facing position providing leadership to a team of campaign executives and campaign managers. This person will work with the senior management team to ensure that their office delivers a creative and forward-thinking client service. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition, they are responsible for developing that relationship by identifying and selling additional services, thereby impacting revenues and income.
Key responsibilities and tasks
Client Management
Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum
Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements
Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across traditional and emerging communications channels
Plays an integral role in the senior management team, ensuring account profitability and optimizing the impact of revenues on the business
Leads the new business process in collaboration with the Business Development Director, making key decisions and playing a crucial role in selling TEAM LEWIS credentials throughout the tender process
Media relations
Maximizes media relations activity on behalf of the client via an in-depth knowledge of team networks
Recognizes and creates media opportunities for the client in line with wider industry activity
Shares their detailed knowledge of the media landscape with team members, operating as a significant contributor in the tech, digital and consumer space
Utilizes their network to create and maximize client coverage, advising on potential narrative, storytelling and thought leadership opportunities
Maximizes their team's understanding of current affairs by promoting a commitment to understanding the news agenda
Content
Oversees the creation of high quality and engaging content, providing knowledgeable quality control and guidance to all relevant colleagues
Works with the client to develop and implement an impactful content strategy
Works with the creative team to improve own and others knowledge of content trends, driving a commitment to excellent story-telling across the business
Digital / Social media
Uses social media to recognize trends and proactively promotes new tools, solutions and processes to continuously evolve and optimize client PR campaigns across the business
Provides social media insight as well as strategic management of client activity
Works collaboratively with the digital team to increase the utilization and selling of digital services
Team working and development
Takes overall leadership responsibility for the account servicing team, including coaching, supervision, assessment and reviews of all team members
Sets strategic team objectives on a weekly, monthly, quarterly, and annual basis
Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary
Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges
Acts as leader in guiding colleagues on how to best manage campaigns and projects
Acts as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses and support career development
Works with the Talent team to recruit high caliber candidates into the team and develop and initiate hiring strategy in line with projected organizational requirements
Work with the HR team to reward, retain and develop the team and resolve any performance issues
Reporting and analysis
Ensures profitability on all accounts and effectively manages budgets
Understands and maximizes the impact of client revenues on the business
Communicates account performance internally and provide strategic advice to the client based on measurable analysis
Monitors and reports on account KPIs and ensure accurate reporting by junior team members
Provides detailed reports to the senior management team on request
General
Runs and supports training sessions, with a view to maximizing opportunities to expand team skills and grow revenues
Take a proactive role in promoting the TEAM LEWIS brand, its identity, values and work
Support the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
Overall, be a guardian of best marketing practice
About you
Highly commercial, with strong strategic client consultancy skills
5+ years of experience working in a B2B, corporate, consumer or digital communications agency environment at a Senior Campaign Manager or Campaign Director level
Well versed in social media and the integration of digital marketing into the PR landscape
A track record of retention and the profitable growth of existing accounts
Considered, assertive and influential; a leader with the aptitude to develop and motivate a team
Able to provide consultancy on PR requirements as well as broader marketing strategy
Demonstrable success at securing new business and increasing client revenues
Benefits
Competitive salary
Hybrid work environment
Generous PTO
Paid parental leave
Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)
401k with employer match
Travel Programs
Up to $2k donation to a charity of your choice!
The expected salary range for the Campaign Director position is between $90K - $120K. Base annual salary is determined by factors such as location, experience, and expertise.
About LEWIS Pulse
LEWIS Pulse is a global public relations and communications agency that provides services to clients in a variety of industries, including technology, healthcare, and consumer goods. The company was founded in 1995 and has since grown to become one of the largest independent PR agencies in the world. LEWIS Pulse offers a range of services, including media relations, content creation, social media management, and crisis communications. The company has offices in Europe, Asia, and North America, and works with clients in over 80 countries.
