OverviewThe Campaign Architect owns the technical and strategic deliverables for a set of clients who apply marketing automation platforms and related solutions. As a domain expert with hands-on experience in marketing automation and artificial intelligence-enhanced solutions, you are looked upon as the go-to person on most topics. Experience with administration and development of marketing automation platforms is a must. You will lead the creation and execution of innovative, GenAI-enabled marketing automation solutions for our clients.
Encouraging a culture of learning, mentoring, and exchanging insights is crucial to this role. You must have a strong inclination towards documenting and sharing AI-focused use cases, establishing AI-driven standards, and building a robust long-term knowledge base. With your insight on AI and technical topics, you'll be instrumental in honing the skills of technical leads and junior members while ensuring consistency and efficiency in our AI-enhanced solution developments. Collaboration with project managers, developers, and sales teams is essential.
Responsibilities- Lead the design and implementation of marketing automation platform solutions for our clients, delivering premier, creative, complex, high-volume, high-visibility, enterprise-scale projects.
- Provide technical leadership to support delivery managers responsible for implementations and projects ranging from 6 months to two years within an expanding professional services group.
- Ensure that the system accurately meets defined business expectations, that proper testing is implemented, and that performance and security requirements are closely monitored by working with project teams.
- Identify and confirm technical design risks and develop mitigating approaches.
- Provide level-of-effort estimates for the technical portion of solutions.
- Lead development resources tasked with building middleware between solutions, custom scripting, custom application development, and architectural planning for integrating multiple platforms.
- Establish and evolve standard processes for development efforts within marketing automation platforms.
- Provide leadership and guidance on all technical aspects of marketing automation platforms.
- Assemble standardized work packages including requirements, specifications, and high-level design and architectural direction.
- Iterate as needed so the team has all of the information required to take independent ownership of the work through the development cycle.
- Once work is completed and returned, ensure that it aligns with the requirements and directions provided.
- Manage multiple, competing priorities simultaneously.
Qualifications- Bachelor's degree in computer science or related field.
- 10+ years of experience developing and successfully deploying software programs/applications.
- 5+ years' experience in an architect role.
- Solid breadth of Analytics & MarTech knowledge (marketing automation, email marketing, personalization, optimization, and marketing analytics).
- Experience with marketing automation platform design, implementation, and execution (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Iterable, Acoustic, etc.) including associated agentic accelerators (Adobe Sensei, SF Agentforce + Einstein, Braze AI Decision Studio, etc)
- Experience in algorithmic decisioning or interactive management.
- Experience in a consulting environment and/or digital agency with demonstrated creativity, innovation, and progression of responsibility.
- Experience across other digital marketing channels: ads, SMS, mobile apps, WhatsApp, Line, and web.
- Experience with customer data management (data warehouse, data lakes, CDP, etc.) technologies.
- Experience with one Customer Data Platform (Salesforce Data360, Adobe Experience Platform, mParticle, Segment, etc.).
- Solid grasp of HTML, JavaScript frameworks (React, Vue.js, Angular, Flutter, Backbone, etc.), AMPscript, and SQL, including knowledge of when to use each; familiarity with AI integration within these technologies.
- Experience with agentic AI - in particular, multi-agent orchestration and topology design, took integration and interoperability, persistent state, memory, and content engineering, agentic resilience, guardrails, and security, and LLMOps, observability, and FinOps.
- Experience building or working with Postman and APIs.
- Experience with at least one object-oriented back-end language (Java, C#, .Net, etc.).
- Experience with at least one web analytics platform (Adobe, Google, etc.) a plus.
- Experience using at least one tag management system (DTM, GTM, Tealium) a plus.
- Experience in API development and AI model deployment using platforms like TensorFlow, PyTorch, etc.
- Significant experience with project and workflow management tools such as MS Project, Jira, Workfront, Monday, Asana, etc.
- Diligent and a self-starter.
- Track record of learning new technologies quickly.
- Firm belief in employing software development principles and standard processes (testability, reusability, traceability, clarity, code commenting, and more).
- Strong solve abilities.
- Two or more certifications in marketing automation platforms (e.g., Adobe Campaign Developer, Salesforce Marketing Cloud Email Specialist, Braze Certified Marketer).
Additional InformationCompensation Range: USD $146,400.00 - USD $272,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/6/2026.
