Business Development Specialist

Overview

Responsibilities

Summary:

The Business Development Specialist at Epstein Becker Green (EBG) is responsible for revenue generation activities for the Firm's national Litigation & Business Disputes practice. This position will report to the Business Development Manager for the Litigation & Business Disputes practice and work closely with other members of the Client Development team within EBG's Marketing Department. This role may also be called on to support some of EBG's cross-practice working groups and industry-focused marketing efforts as needed. The role reflects EBG's core values of collaboration, opportunity, relationships, and excellence, and calls for a proactive, adaptable professional who contributes ideas, owns results, and builds trusted relationships with attorneys and colleagues and plays an integral part in the impactful outcomes the Marketing Department delivers for the Firm.

Business Development:

• Collaborate with the Business Development Manager and attorneys to identify areas for potential revenue growth and work closely with attorneys to execute business development strategies to cultivate business with current and prospective clients and other business and marketing initiatives and opportunities
• Manage and execute high-quality, tailored pitch materials, RFP responses, and other communications to clients, prospective clients, and related third-party organizations for the Firm's practice groups, including monitoring and reporting of results and return on investment
• Create compelling PowerPoint decks to support pitch meetings, presentations, and events
• Prepare detailed research and analyses of targets, clients, prospects, and markets to support targeting, pitch preparation, presentations, and strategic messaging; monitor and track industry and legal trends and report results; provide insights into the competitive landscape and explore opportunities
• Coordinate meetings, as needed, for development of pitch materials and preparation of prospect and client presentations; summarize key takeaways and recap next steps after meetings to ensure clarity and accountability
• Manage input into an experience database; create summary reports and analyses as needed
• Handle CRM-related functions, including developing and maintaining marketing lists and tracking business development opportunities, key pursuits, and follow-up activities in coordination with partners and department leadership
• Identify cross-practice connections to increase the practice's internal visibility, and work with practice-specific business development leads for other practice groups to develop initiatives and strategies and assist in cross-selling opportunities
• Take initiative to propose practical improvements to business development processes and workflows; contribute insights and solutions in team discussions and share best practices across the team; ensure work is accurate, complete, and consistent with Firm standards and deadlines; apply critical thinking to turn findings into evidence-based recommendations for attorneys

Marketing:

• Oversee an annual calendar of sponsorships, memberships, and practice events
• Manage sponsorships and partnerships, ensuring the Firm maximizes benefits and return on investment
• Coordinate and submit advertisements, logos, attendee lists, and other materials as needed for sponsorships and other external activities
• Develop and distribute email and social marketing communications in partnership with the marketing and communications teams
• Work with the marketing and communications teams on media relations, editorial projects, design, and digital marketing initiatives, and to promote attorney successes, including identifying media, publishing, and speaking opportunities that align with the practice's profile-raising objectives
• Coordinate blog posts and other thought leadership with attorneys, including developing strategy and posting content
• Develop and update marketing collateral
• Support profile-raising efforts, including writing and maintaining current content on the Firm website
• Assist with legal directory, award nomination, ranking, and league table submissions
• Assist with marketing expense approvals and help manage practice budgets

Events:

• Collaborate with the Client Events & Sponsorships team on events, meetings, and webinars (internal, external, and virtual) in support of practice business development meetings
• Support the planning and execution of events, seminars, sponsorships, webinars, and speaking engagements, including venue research, budget coordination, vendor coordination, program development, on-site support, and tracking and follow-up; draft related marketing communications (e.g., invitations, presentations, collateral)

General:

• Develop strong working relationships with other members of the Marketing and Business Development team and key attorneys in Firm practice areas while building a reputation as an approachable, reliable, and consistent partner
• Provide creative input into the team's projects
• Build comprehensive knowledge of the Litigation & Business Disputes practice areas to effectively support marketing strategies
• Identify and respond to internal and external client inquiries in a timely manner and seek feedback and follow-up as appropriate
• Ability to handle confidential and sensitive information
• Other duties as assigned

Qualifications

Education Required:

• Bachelor's degree with an emphasis in marketing, law, or business

Experience Required:

• A minimum of 5 years' marketing or business development experience in a law firm or professional services organization

Skills Required:

• Team player with a strong work ethic, a willingness to proactively take initiative and measure progress by impact over volume
• Detail-oriented, strong organizational, project management, and leadership skills, and able to manage multiple projects under tight deadlines, prioritizing urgent and high-impact work and adapting readily as priorities shift
• Experience working with customer relationship management systems and experience databases
• Excellent written and verbal communication skills; experience working with senior executives and partners; able to communicate clearly and transparently, including in complex or time-sensitive situations
• Ability to work professionally with the Firm's attorneys using a "clients-first" approach
• Solid research, analytical, and problem-solving skills, with a focus on investment of Firm resources; able to identify root causes and recommend solutions grounded in evidence; translate information into actionable business development insights
• Solid understanding of law firm operations and the needs and expectations of corporate legal clients, as well as knowledge of legal concepts and law firm practice structures
• Knowledge of marketing principles, procedures, and concepts, and of developments and trends in legal and professional services marketing
• Fundamental knowledge of networking and relationship management
• Strong interpersonal skills, with the ability to provide high-quality service and partner effectively with diverse groups of people at various levels within the Firm as well as external contacts
• Ability to self-manage and work effectively both independently and with teams, in a hybrid and in-office setting, to promote consistent and efficient workflow processes
• Proficient with Outlook, PowerPoint, Excel, and Word
• Proficiency in artificial intelligence tools and a demonstrated interest in ongoing learning and adaptation to these evolving resources, which empower business development professionals to provide higher levels of service
• Flexible and able to deliver high-quality work in a fast-paced environment, including managing demands outside of traditional business hours

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
• Minimal travel required

The expected salary range for this position is $85,000 - $100,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and Firm factors are also considered. In addition to the base salary and a generous employee benefits package, successful candidates are eligible to receive a discretionary bonus.

Pay Range

USD $85,000.00 - USD $100,000.00 /Yr.