This role supports our
Express 4x4 Truck Rental team. Established in 1993 and acquired by Sasser in 2013, we offer flexible and affordable, mid- to long-term ½-ton, ¾-ton and 1-ton pick-up truck rentals for or clients, with a commitment to on-time delivery, anywhere in North America.
The Business Development Manager is responsible for driving new business growth by identifying prospective customers, developing strategic relationships, and expanding Express's market presence. Working closely with the VP of Sales, this role focuses on building a strong sales pipeline, understanding customer needs, and converting new opportunities into long-term business relationships.
Success in this role requires a self-motivated, entrepreneurial sales professional who thrives on prospecting, networking, and developing new business. The Business Development Manager will represent Express in the marketplace while collaborating with internal teams to deliver customer-focused solutions and drive sustainable revenue growth.
This role will cover the Dallas, TX, and Oklahoma City, OK, markets.
As a Business Development Manager, Here's What You Will Do:- Develop and execute business development strategies to drive new customer acquisition and revenue growth.
- Identify, qualify, and pursue prospective customers through targeted prospecting, networking, referrals, industry research, customer outreach, and other business development activities.
- Build and maintain a robust sales pipeline through proactive lead generation and relationship development efforts.
- Represent Express at industry events, trade shows, customer meetings, and networking opportunities to expand market presence and generate new business opportunities.
- Conduct customer discovery to understand prospective customer needs, operational challenges, and business objectives, developing solutions that align with Express's service offerings.
- Structure, negotiate, and close rental programs that support customer needs while meeting company profitability objectives.
- Partner with the VP of Sales to develop sales strategies, structure rates, and position rental solutions that drive long-term growth.
- Manage incoming and outgoing communication with prospects and customers, maintaining strong professional relationships and identifying opportunities for future business development and referrals.
- Follow a disciplined and systematic sales process to manage opportunities, advance prospects through the sales cycle, and achieve sales objectives.
- Maintain accurate pipeline activity, sales documentation, CRM records, reports, and data files to support forecasting and business planning.
- Monitor market trends, competitive activity, customer developments, and industry opportunities to identify potential growth opportunities for Express.
- Collaborate with Operations, Customer Experience and other internal teams to support customer onboarding and deliver a positive customer experience.
- Serve as a mentor and resource to junior sales team members, sharing best practices and supporting the development of future sales talent.
- Follow and abide by all sales policies, expectations, targets, and goals as communicated by the VP of Sales.
- Travel required for customer visits, prospect meetings, industry events, trade shows, and business development activities.
Qualifications and Experience - Bachelor's degree preferred.
- Demonstrated success in business development, sales, customer acquisition, or revenue generation required.
- Proven ability to prospect, develop opportunities, build a sales pipeline, and close new business.
- Experience developing relationships with decision-makers and influencing purchasing decisions.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Self-motivated with the ability to work independently, manage priorities, and achieve sales objectives in a fast-paced environment.
- Experience representing an organization at customer meetings, industry events, trade shows, networking functions, or industry associations preferred.
- Experience utilizing Salesforce or other CRM platforms to manage pipeline activity, customer information, forecasting, and sales reporting preferred.
- Experience within the automotive, truck, fleet, transportation, leasing, or rental industries is preferred but not required.
- Previous experience with organizations such as Enterprise, Penske, Ryder, Barco, Summit, or similar customer-focused, sales-driven environments is considered a plus.
- Experience mentoring, coaching, or supporting the development of less experienced sales professionals preferred.
Skills- Proven ability to identify, develop, and convert new business opportunities through prospecting, networking, relationship building, and strategic outreach.
- Strong sales acumen with the ability to conduct customer discovery, identify business needs, present solutions, negotiate effectively, and close new business.
- Exceptional relationship-building skills with the ability to establish credibility and develop long-term partnerships with decision-makers and key stakeholders.
- Ability to work independently with minimal supervision while effectively managing priorities, opportunities, and business development activities.
- Strong problem-solving, analytical, and critical-thinking skills with the ability to identify customer challenges and develop practical business solutions.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Strong organizational skills with the ability to manage multiple opportunities, maintain pipeline discipline, and effectively utilize a structured sales process.
- Ability to adapt to changing business priorities, customer needs, and market conditions in a fast-paced environment.
- Demonstrated professionalism, resilience, persistence, and a results-oriented approach to achieving sales goals.
- Ability to collaborate effectively with Operations, Fleet Management, Customer Service, and other internal teams to deliver a positive customer experience and support business growth.
- Proficiency in Microsoft Office applications required; experience with Salesforce or other CRM platforms preferred.
Work Environment & Physical RequirementsThis role operates from a remote/home office environment and requires the use of standard office equipment. Travel is required for customer visits, industry events, and trade shows, which may involve extended periods of standing or walking.
BenefitsSasser is committed to fair and equitable compensation practices. Pay ranges are assigned to a job based on market data according to 3rd party salary benchmarking surveys. Actual base salary is dependent upon factors such as knowledge, skill level, and experience.
This role is also eligible for benefits. Sasser employees enjoy a competitive benefits program that:
- Includes comprehensive medical, dental, and vision insurance plans, including HSA and FSA accounts with employer contributions toward HSA
- Includes a 100% Company-paid disability and life insurance plans
- Includes a 401K plan with company match PLUS additional end-of-year funding
- Provides paid vacation time (tiered based on tenure), as well as personal time, sick days and summer half days for certain roles
- Provides 10 paid holidays annually
- Provides paid parental leave for new parents, as well as a monetary gift towards a 529 education account
- Provides a confidential Employee Assistance Program
- Provides training and tuition reimbursement
- Provides community service opportunities, charity match opportunities, employee recognition programs, and many celebrations!
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