Brunswick

Business Development Manager

Brunswick$86K — $139K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business Management, Marketing or equivalent required.
  • 3 to 5 years' experience in the Marine or Recreational Industry preferred.
  • Strong communication skills for effective cross-functional interaction.
  • Proficiency in Microsoft Office and CRM tools for remote data management.
  • Valid driver's license with the ability to travel at least 60% overnight.

Responsibilities

  • Develop and maintain relationships with Mercury Marine dealers and sales representatives.
  • Coach and grow sales volume and market share through measurable objectives.
  • Analyze market intelligence to identify opportunities and inform dealers.
  • Create and implement sales strategies, techniques, and product training.
  • Communicate customer needs and collaborate with cross-functional teams to meet objectives.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Paid vacation and 401k with up to 4% company match.
  • Health Savings Account with company contributions.
  • Well-being program and product purchase discounts.
Full Job Description
Position Overview:

Work for the undisputed leader in the Marine Industry! Mercury Marine, a Division of Brunswick, based in Wisconsin offers a unique, fun, and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry. Mercury's work environment is fast-paced, competitive and high-energy. Under the direction and supervision of the Regional Business Director, the Business Development Manager (BDM) will manage and grow the entire Mercury Marine dealer network within his/her sales zone through building relationships with dealers, OEM's, customers and developing strategic territory growth plans. The successful BDM will coach, consult, develop, and grow sales volume, market share and profitability that meet the objectives of Mercury Marine. Additional responsibilities include: developing a strategy to service existing accounts, develop new business; monitor weekly reports and take action as needed including but not limited to dealer calls, dealer visits, physical inventory checks and/or other tactical activities; work in National, Regional and local boat shows; attend sales meetings; utilizing computer and CRM tools and generally manage customer accounts.

The BDM is the principal selling agent within the assigned sales territory for Mercury Marine and is responsible for achieving the established short and long-range sales goals and objectives. The BDM must assure that sales and marketing activities within the territory comply with Mercury corporate policies and procedures.

The selected candidate will live within the defined territory of responsibility. This territory includes Washington, Oregon, Idaho, Montana, Wyoming and Alaska.

Essential Functions:
• Develop and maintain strong working relationships with existing Mercury Marine dealers, boat sales representatives and prospective new dealers.
• Outstanding commitment to the long-term development of Mercury dealers. Must exemplify a proven ability to coach, manage, consult, and grow sales with specific and measurable objectives. A strong business acumen is essential.
• Internal and external expert of customer, prospective, competitive and market intelligence information. The BDM represents the eyes and ears of the company.
• Must be comfortable in using data to discover opportunities
• Ability to then apply those findings into a discussion with our dealers that open their eyes to the opportunity
• Must be a skilled listener, mediator and negotiator while accomplishing goals and protecting interests.
• Have a proven track record of exceeding sales goals, market share goals and demonstrate an intense motivation to sell and grow market share.
• Develop sales strategies, techniques, tactics, and training of product knowledge based on customer feedback and the market environment. Must be able to present key selling points, features and benefits while focusing on exceeding customer needs and expectations.
• Ability to travel to multiple Mercury dealers' sales and service locations within the assigned territory. At least 60% overnight travel is required, more overnight travel during peak season.
• Communicate customer requirements and request support from other departments as necessary to assist in achieving established objectives. Must have strong cross-functional skills.
• Work jointly with assigned inside customer account representatives, service personnel and credit personnel to achieve territory sales goals.
• Attending Mercury sponsored events, boat-shows, open-houses, and dealer events on the weekend is considered common.

Required Qualifications:
• Must have at least a Bachelor's Degree in Business Management, Marketing or equivalent.
• Minimum 3 to 5 years of related business work experience within the Marine Industry, Recreational Industry or in the areas of Sales, Business or Marketing is preferred.
• Strong communication skills, both verbal and written, and the ability to effectively communicate cross-functionally.
• Proficient in Microsoft Office applications (including MS Word, MS Excel and MS PowerPoint) Internet/Intranet and CRM skills, especially while tethered via laptop from a remote location.
• Must have a valid driver's license and be able to travel at least 60% overnight. .

Preferred Qualifications:
• Strong data analysis and computer skills, needs to have the ability to understand and analyze data and trends. Driven by metrics.
• A practical "nose for business" and a strong problem solver, both strategically and tactically.
• Possesses a high sense of urgency, low ego with high confidence. A high degree of credibility to be convincing and persuasive when faced with resistance.

Working Conditions:
  • Overnight travel required
  • Occasional weekend events


The anticipated pay range for this position is $86,500 - $139,300 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for a short-term incentive program.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

#Brunswick Corporation - Mercury Marine

About Brunswick

Brunswick is a company that designs, manufactures, and markets recreational products. The company operates in three segments: Marine Engine, Boat, and Fitness. Marine Engine segment provides outboard, sterndrive, and inboard engines for boats. Boat segment provides fiberglass pleasure boats, yachts, and sport cruisers. Fitness segment provides cardiovascular and strength training equipment. Brunswick operates in the United States and internationally.
Learn more about Brunswick
Size
18,582 employees
Market Cap
$5 billion
Industry
Net Income
$372.7 million
Founded
1845
5 Year Trend
+5.4%
Revenue
$4.3 billion
NASDAQ

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