3-7 years of experience in a Business Analyst or similar role
Experience with technology-enabled transformation projects
Strong skills in requirements gathering and process mapping
Proven ability to facilitate workshops with stakeholders
Exceptional analytical and problem-solving skills
Strong verbal and written communication abilities
Familiarity with Agile and Waterfall methodologies
Bachelor's degree in business or technology-related fields
Responsibilities
Support experience transformation initiatives from discovery through implementation
Work with Program Managers and stakeholders to define project objectives and scope
Gather, analyze, and document business and technology requirements
Assess current processes and identify opportunities for improvement
Develop future-state processes and operational designs
Facilitate workshops and meetings with diverse stakeholder groups
Partner with technology teams to ensure requirements are met during implementation
Benefits
A fun and friendly culture with collaborative colleagues
Travel privileges for you and your family from day one
Flexible savings and benefit programs to meet individual needs
Full Job Description
This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.
The Business Analyst, Experience plays a key role in large-scale cross-functional programs that improve guest experiences, drive operational effectiveness, and enable new business capabilities. Working across business, technology, operational, digital, and commercial teams, you will help define future-state experiences, translate business needs into actionable solutions, and support successful implementation.
Overview of the role
The Business Analyst, Experience is responsible for supporting the planning, design, and delivery of complex transformation initiatives. The role works closely with Program Managers, business leaders, operational teams, technology partners, and external vendors to understand business challenges, define future-state solutions, and ensure successful implementation.
This role requires strong analytical capabilities, business process expertise, and an ability to bridge business and technology teams. The successful candidate will be equally comfortable facilitating discovery workshops with frontline operational teams, documenting technical requirements, supporting agile delivery teams, and helping leaders make informed decisions.
Success in this role requires curiosity, critical thinking, strong stakeholder management skills, and a passion for improving guest and employee experiences.
Key Responsibilities
Business Analysis & Solution Design
Support experience transformation initiatives from discovery through implementation.
Work with Program Managers, sponsors, and stakeholders to understand project objectives, scope, and desired outcomes.
Gather, analyze, document, and validate business, operational, and technology requirements.
Assess current-state processes, systems, and experiences while identifying opportunities for improvement.
Develop future-state processes, workflows, business requirements, and operational designs.
Create process maps, journey maps, business cases, requirements documentation, and solution recommendations.
Translate business needs, assumptions, risks, and requirements into clear functional and technical specifications.
Evaluate impacts across guest experience, operations, technology platforms, people, policies, and processes.
Stakeholder Management & Facilitation
Facilitate workshops, working sessions, and discovery activities with stakeholders across the organization.
Lead meetings with business, technology, operational, and external partner teams to advance project outcomes.
Build alignment across stakeholders with diverse priorities and perspectives.
Work collaboratively to identify and resolve issues, bottlenecks, and dependencies.
Support governance activities through preparation of project documentation, reports, recommendations, and executive presentations.
Technology & Delivery Support
Partner closely with technology teams, vendors, architects, and delivery teams throughout implementation.
Support agile and waterfall project delivery methodologies as required.
Work with development teams to ensure requirements are clearly understood and solutions meet business needs.
Support system testing, user acceptance testing, operational readiness, and implementation activities.
Assist with issue resolution, change requests, risk identification, and ongoing delivery activities.
Support benefits tracking and measurement of business outcomes following implementation.
Operational Transformation
Assess impacts of proposed changes on frontline teams, guest touchpoints, and operational processes.
Support process redesign activities across commercial, operational, and guest-facing functions.
Help ensure solutions balance guest experience improvements with operational feasibility and business objectives.
Contribute to change management and organizational readiness activities that support successful adoption.
Experience & Qualifications
Required
3-7 years of experience in a Business Analyst, Process Analyst, Product Analyst, Consultant, or similar role.
Strong requirements gathering, process mapping, and business documentation skills.
Experience facilitating workshops and requirements sessions with business stakeholders.
Proven ability to work across multiple stakeholder groups and manage competing priorities.
Exceptional analytical, problem-solving, and critical-thinking capabilities.
Strong verbal, written, and presentation communication skills.
Experience creating process documentation using tools such as Visio, Miro, Lucidchart, or similar platforms.
Working knowledge of both Agile and Waterfall delivery methodologies.
Bachelor's degree in business, or Technology related fields
Preferred
Experience working within airline, travel, hospitality, retail, or other service-based industries.
Experience supporting digital product, customer experience, loyalty, e-commerce, retailing, or operational transformation initiatives.
Familiarity with customer-facing technology platforms, mobile applications, CRM/CDP systems, loyalty programs, or enterprise technology solutions.
Experience working alongside agile development teams and technology delivery organizations.
IIBA, CBAP, CCBA, PMI-PBA, CAPM, Agile, Scrum, Lean, or related certifications.
Experience working within large-scale enterprise transformation programs.
Who You Are
You are a naturally curious problem solver who enjoys understanding how businesses operate and identifying opportunities to improve them.
You can move seamlessly between strategy discussions, operational process reviews, and detailed solution requirements. You ask thoughtful questions, challenge assumptions respectfully, and help teams connect business objectives with practical solutions.
Most importantly, you are passionate about improving experiences for guests and employees while helping deliver meaningful business outcomes.
The benefits of being a WestJetter:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:
A fun and friendly culture with colleagues who work together to win
Travel privileges for you and your family, effective from your start date
Savings and Benefit programs that are flexible to meet your specific needs
Think we're a great fit? Apply now!
About WestJet
WestJet is a Canadian airline founded in 1996. It began as a low-cost alternative to the country's competing major airlines. WestJet provides scheduled and charter air service to more than 100 destinations in Canada, the United States, Europe, Mexico, Central America, and the Caribbean. WestJet is currently the second-largest Canadian air carrier, behind Air Canada, operating an average of 777 flights and carrying over 66,130 passengers per day. WestJet is a public company with more than 14,000 employees, and is not part of any airline alliance. It operates three variants of the Boeing 737 Next Generation family, as well as Boeing 787 Dreamliner aircraft.
