Job Summary:We are seeking a motivated, results-oriented Business Activation Manager to help drive retailer growth by bringing our Retail Edge go-to-market strategy to life in the field. Retail Edge is our approach to helping retailers grow, connecting trusted expertise, insights, tools, and activation across the consumer journey. This role coaches and supports sales representatives, translates insights and capabilities across marketing, merchandising, training, digital and the in-store experience into actionable retailer strategies, and partners with sales leadership to drive traffic, ticket, improve conversion and deliver measurable business impact. The Business Activation Manager serves as a trusted field partner who helps turn strategy and insights into action, builds sales capability, and identifies repeatable practices that can scale across the business. Travel up to 40%, including some overnight and weekend travel, is required. This is a remote position that can be based anywhere within the assigned region.
Salary Range: $81,000-$117,000What You'll Do (Essential Duties and Responsibilities):FIELD DEVELOPMENT & PROFICIENCY: Build the Skills and Talent that Field Sales Need to Win With Retail Edge:- Collaborate with Regional Leadership to establish measurable Retail Edge competency goals, assess individual and team capabilities, and develop tailored coaching plans that build confidence, proficiency, and consistent execution.
- Conduct virtual training, small-group sessions, division meetings, field-development days, ride-alongs, and one-on-one coaching on Retail Edge strategies and best practices.
- Support Account Reps in planning and preparing for retailer meetings by translating insights, tools, and opportunities into clear objectives and recommended actions.
- Coach Account Reps in the strategic use of Retail Edge systems, analytics, and resources, including Salesforce, BATTS, Copilot, and other approved tools.
- Participate actively in Regional staff and leadership calls, providing relevant Retail Edge updates, insights, and support.
- Monitor Regional Retail Edge proficiency, adoption, and execution over time, identifying individual and team development opportunities.
- Provide sales leadership with objective, development-focused insights and annual summaries highlighting capability growth, coaching opportunities, and examples of retailer impact.
RETAILER & BUSINESS IMPACT: Execute, Scale, and Measure What Works with our Retailers:- Lead consultative retailer-growth planning across advertising, digital commerce, merchandising, training, consumer experience, and in-store activation based on retailer needs and business objectives.
- Use shopper, customer, category, sales, digital, and market insights to develop actionable retailer strategies and recommendations.
- Partner with Account Reps to identify growth opportunities across traffic, ticket, conversion, and customer experience.
- Establish clear activation objectives and success measures, monitor account-level results, and evaluate performance to identify what should be improved, replicated, or scaled.
- Analyze sales history and factors contributing to variances between sales and forecast, translating findings into clear recommendations and actions.
- Identify and document retailer success stories, proof points, best practices, and repeatable approaches that can be shared across Regions and the broader sales organization.
- Serve as the voice of the field and retailers, contributing to Retail Edge content and communicating emerging needs, challenges, and opportunities.
- Collaborate with Brand Management, Retail Marketing, Sales Operations, Analytics, Training, sales teams, and Retail Edge vendors to align business objectives and drive successful Regional outcomes.
- Support retailer and field adoption of emerging Retail Edge capabilities, including AI-enabled tools, digital-commerce practices, and new approaches to consumer discovery and engagement.
- Perform other duties as assigned.
What You'll Need (Qualifications)- Bachelor's degree preferred and three or more years of sales, marketing, account management, or related experience.
- Strong marketing knowledge and business acumen, with the ability to translate sales, shopper, customer, category, and digital-performance information into practical recommendations.
- Strategic thinking, analytical curiosity, and a bias for action, with a demonstrated ability to deliver measurable results.
- Excellent facilitation, public-speaking, storytelling, and presentation skills.
- A persuasive and collaborative communication style that builds trust, influences decisions, and earns stakeholder commitment.
- Proven ability to build strong account and cross-functional relationships while coaching, motivating, and engaging others.
- Demonstrated ability to develop others through observation, feedback, practice, and reinforcement.
- Comfort using CRM, analytics, business-intelligence, and productivity technologies to support planning, coaching, and retailer strategy. Experience with Salesforce, Power BI, Microsoft Copilot, or similar platforms is preferred.
- Curiosity and willingness to learn and apply emerging technologies, including AI-enabled tools, to improve field productivity and retailer outcomes.
- Adaptability, initiative, executive presence, sound judgment, and strong organizational skills, with the ability to manage changing priorities and travel up to 40%, including occasional overnight and weekend travel.
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