Job DescriptionOverview:The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes.
The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy, and innovation.
ResponsibilitiesEssential Duties and Responsibilities: - Coordinate with Customer Managers to develop and execute business plans.
- Build and manage strategic plans for respective retailers/wholesalers.
- Align on strategy and plan with Region Broker Managers, Identify Opportunities, and threats
- Feed CM's w/ planning analytics to support Cat/Line reviews, NI presentations, etc.
- Effective trade fund management and visibility
- Measure effectiveness of CM's
- Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
- Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans.
- Ad-hoc financial and data analysis, including pre/post event analysis.
- Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative.
- Attend Customer Sales Calls with the Customer Manager Team where appropriate.
- Develop and deliver content as part of the CROSSVIEW Business Review process
- Ensure Client's Plans are Built and maintained in CROSSVIEW and the Client's Trade Planning System
This job description does not imply that the above functions are the only tasks that may be performed. Individuals will be expected to follow any other job-related instructions and perform any other job-related tasks as directed by management.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Responsibilities With Regard to Workers' Compensation Claims:
You are responsible for reporting any employment related injury you incur to your direct supervisor as soon as possible following an incident resulting in an injury.
QualificationsAdditional Requirements: Education/Experience: Bachelor's degree (B.A.) from a four-year university preferred; Work experience in sales or marketing for a minimum of 5+ years with experience calling on highly complex regional/national chain customers.
Specific Skills: - Must have well-developed leadership, networking, relationship, sales strategy and planning, strategic thinking skills.
- Excel, Power Point, working knowledge of Nielsen and syndicated data sources.
- Must have ability to effectively prioritize demands and follow through on commitments.
Supervisory Responsibilities: Trade Specialists
Certificates, Licenses, Registrations: None.
Work Environment: Office & Field Environments
Travel Requirements: Varies, up to 25%
Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.
Work Environment and Physical RequirementsThe work environment characteristics described are representative of those an employee may encounter while performing the essential functions of this job. Job may require moderate physical effort including lifting materials and equipment weighing less than 15 pounds. This position involves viewing a computer monitor for more than 30% of the time. Personal protective equipment may need to be worn. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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